| About the Editors | vii |
| Biographies of the Case Writers | ix |
| Preface | xiii |
| Acknowledgments | xv |
| Chapter-Wise Key Words | xix |
| Chapter 1 Ajmal Perfumes – The Inimitable Aroma of Success | |
| Priyanka Lalwani | 1 |
| Chapter 2 Abdul Samad Al-Qurashi (ASQ) – An Admirable Growth Trajectory – Middle East to a Multinational Presence | |
| Rinad Zuhair A. AlQurashi | 19 |
| Chapter 3 Al Seer Group – Can a Distributor Build Brands? | |
| Samby Fready | 33 |
| Chapter 4 Dubai Association Centre – The Silent Non-profit Contributor to the Economy of Dubai | |
| Latifa Jamal Ahli | 49 |
| Chapter 5 Dubai World Trade Centre – Living the DWTC Way! | |
| Latifa Jamal Ahli | 63 |
| Chapter 6 Ecocoast – Who is the Architect, the Customer or the Company? | |
| Chahd Ahmad Hani Nadaf | 79 |
| Chapter 7 Liberty Dental Clinic – The Secret Behind the Most Expensive Smile Creators | |
| Sabreen Yousef Wahbeh and Eman Emadeddin Abuelrub | 93 |
| Chapter 8 Majid Al Futtaim Retail – Carrefour’s Successful Big Transition to Online Presence | |
| Luma Subhi Yousef | 109 |
| Chapter 9 NAFFCO – The Oath of NAFFCO! | |
| Raida Rashid Nasser Al Lamki | 121 |
| Chapter 10 Stanley Black & Decker, Middle East – An Exemplar of Corporate Agility | |
| Ismail Hasan Syed Farook | 135 |
| Chapter 11 THMS – Strategically Positioned to Serve Two Worlds in Health Care | |
| Qassim Mahmoud Ahmed Al-hayek and Rana Mohammad Ass’ad Alzaben | 151 |
| Chapter 12 TPS – Sans Internal Marketing, Sans External Marketing | |
| Saadia Danish and Danish Muneef Qureshi | 163 |
| Chapter 13 TRISTAR – Safety, Sustainability and Stewardship | |
| Mohamed Ali Abdul Hameed Maricar and Jamal Mohamed Kiyasudeen | 179 |
| Index | 197 |
| About the Editors | |
| Biographies of the Case Writers | |
| Preface | |
| Acknowledgments | |
| Chapter-Wise Key Words | |
| Index |
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