| Volume 11: | Essays by Distinguished Marketing Scholars of the Society for Marketing Advances |
| Volume 12: | Evaluating Marketing Actions and Outcomes |
| Volume 13: | Managing Product Innovation |
| Volume 14: | Creating and Managing Superior Customer Value |
| Volume 15: | Business-To-Business Brand Management: Theory, Research and Executive Case Study Exercises |
| Volume 16: | Organizational Culture, Business-to-Business Relationships, and Interfirm Networks |
| Volume 17: | Interfirm Networks: Theory, Strategy and Behavior |
| Volume 18: | Business-to-Business Marketing Management: Strategies, Cases, and Solutions |
| Volume 19: | Reflections and Advances in Honor of Dan Nimer |
| Volume 20: | Deep Knowledge of B2B Relationships within and across Borders |
| Volume 21: | Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing |
| Volume 22A: | Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics |
| Volume 22B: | Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics |
| Volume 23A: | E-Services Adoption: Processes by Firms in Developing Nations |
| Volume 23B: | E-Services Adoption: Processes by Firms in Developing Nations |
| Volume 24: | Making Tough Decisions Well and Badly: Framing, Deciding, Implementing, Assessing |
| Volume 25: | Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes |
| Volume 11: | Essays by Distinguished Marketing Scholars of the Society for Marketing Advances |
| Volume 12: | Evaluating Marketing Actions and Outcomes |
| Volume 13: | Managing Product Innovation |
| Volume 14: | Creating and Managing Superior Customer Value |
| Volume 15: | Business-To-Business Brand Management: Theory, Research and Executive Case Study Exercises |
| Volume 16: | Organizational Culture, Business-to-Business Relationships, and Interfirm Networks |
| Volume 17: | Interfirm Networks: Theory, Strategy and Behavior |
| Volume 18: | Business-to-Business Marketing Management: Strategies, Cases, and Solutions |
| Volume 19: | Reflections and Advances in Honor of Dan Nimer |
| Volume 20: | Deep Knowledge of B2B Relationships within and across Borders |
| Volume 21: | Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing |
| Volume 22A: | Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics |
| Volume 22B: | Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics |
| Volume 23A: | E-Services Adoption: Processes by Firms in Developing Nations |
| Volume 23B: | E-Services Adoption: Processes by Firms in Developing Nations |
| Volume 24: | Making Tough Decisions Well and Badly: Framing, Deciding, Implementing, Assessing |
| Volume 25: | Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes |
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