| List of Tables and Figures | ix |
| About the Editor | xi |
| About the Authors | xiii |
| Preface | xviii |
| Acknowledgments | xx |
| Chapter 1 Strategic Dialogic Communication Through Digital Media During COVID-19 Crisis | |
| Mark Anthony Camilleri | 1 |
| Chapter 2 Trust and Belonging in Individual and Organizational Relationships | |
| Kelly-Ann Allen, Gert Tinggaard Svendsen, Syed Marwan and Gökmen Arslan | 19 |
| Chapter 3 Corporate Communication Through Social Networks: The Identification of the Key Dimensions for Dialogic Communication | |
| Paul Capriotti, Ileana Zeler and Mark Anthony Camilleri | 33 |
| Chapter 4 The Corporate Communication Executives’ Interactive Engagement Through Digital Media | |
| Mark Anthony Camilleri and Pedro Isaias | 53 |
| Chapter 5 Using the Balanced Scorecard for Strategic Communication and Performance Management | |
| Cidália Oliveira, Adelaide Martins, Mark Anthony Camilleri and Shital Jayantilal | 73 |
| Chapter 6 Recruit, Retain and Report: UK Universities’ Strategic Communication with Stakeholders on Twitter | |
| Emmanuel Mogaji, Josue Kuika Watat, Sunday Adewale Olaleye and Dandison Ukpabi | 89 |
| Chapter 7 The Use of Mobile Learning Technologies for Corporate Training and Development: A Contextual Framework | |
| Ashley Butler, Mark Anthony Camilleri, Andrew Creed and Ambika Zutshi | 115 |
| Chapter 8 The Effect of Macrocelebrity and Microinfluencer Endorsements on Consumer–brand Engagement in Instagram | |
| Inês Rios Marques, Beatriz Casais and Mark Anthony Camilleri | 131 |
| Chapter 9 Large-scale Retailers, Digital Media and In-store Communications | |
| Sabina Riboldazzi and Antonella Capriello | 145 |
| Chapter 10 The Use of Digital Media for Marketing, CSR Communication and Stakeholder Engagement | |
| Ciro Troise and Mark Anthony Camilleri | 161 |
| Chapter 11 Corporate Communication and Integrated Reporting: The Materiality Determination Process and Stakeholder Engagement in Spain | |
| Pablo Rodríguez-Gutiérrez | 175 |
| Chapter 12 E-marketing Practices of Micro-, Small- and Medium-sized Enterprises: Evidence from India | |
| Tejinderpal Singh, Raj Kumar and Prateek Kalia | 197 |
| Chapter 13 Small- and Medium-sized Enterprises’ Engagement with Social Media for Corporate Communication | |
| Oluwasola Oni | 217 |
| Chapter 14 A Taxonomy of Online Marketing Methods | |
| Mohammad Hajarian, Mark Anthony Camilleri, Paloma Díaz and Ignacio Aedo | 235 |
| References | 251 |
| Index | 253 |