Table 1.1 List of Scopus-indexed...

Table 1.1

List of Scopus-indexed Publications on Digital Corporate Communication.

Table 4.1

The Demographic Profile of Respondents.

Table 4.2

The Confirmatory Factor Analysis.

Table 4.3

The Discriminant Validity Index.

Table 4.4

The Structural Model Results.

Table 5.1

The Strategic Management Process.

Table 6.1

MillionPlus Universities’ Twitter Profile Analysis.

Table 6.2

Russell Group Universities’ Twitter Profile Analysis.

Table 6.3

Summary of University Stakeholders’ Engagement on Social Media.

108

Table 8.1

The Outcomes in Instagram Followers, Visits, Comments and likes of Macro- and Microinfluencers.

140

Table 10.1

Corporate Communications Approaches within the Organization.

166

Table 10.2

The Most Popular Digital Media for Corporate Communication.

167

Table 11.1

Costs and Benefits Associated with the GRI and the IR Frameworks.

179

Table 12.1

Average Monthly Expenditure on Digital Marketing.

202

Table 12.2

Digital Marketing Budget in Proportion to the Total Annual Advertising Budget.

202

Table 12.3

Ranking of Digital Marketing Activities Based on Average Budget Allocation.

203

Table 12.4

Ranking of Digital Marketing Activities Based on Return on Investment.

204

Table 12.5

Expenditure on Digital Marketing Activities Over the Past Years.

205

Table 12.6

Frequency of Digital Marketing Budget Allocation.

206

Table 12.7

Outsourcing and/or In-house Digital Marketing Activities.

207

Table 12.8

Documentation of Digital Marketing Plan.

208

Table 12.9

Measuring the Success of Digital Marketing Efforts.

208

Table 12.10

Measuring the Success of Social Media Marketing Efforts.

209

Table 12.11

Frequency to Post Content or to Engage With Followers on Social Media Platforms.

209

Table 12.12

MSMEs With a Website.

210

Table 12.13

MSMEs With a Mobile App.

210

Table 12.14

Sources of Information About E-marketing Activities.

211

Table 12.15

Formal Training on Digital Marketing.

212

Table 13.1

UK Definition of an SME.

219

Table 13.2

Nigerian Definition of an SME.

219

Table 13.3

Benefits and Costs of Social Media Usage.

224

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