Figure 3.1 Key Dimensions of Dialogic...

Figure 3.1

Key Dimensions of Dialogic Communication Through Social Media Networks.

Figure 4.1

A Research Model on the Users’ Interactive Engagement With Digital Media.

Figure 6.1

Summary of the Key Findings and Typology.

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Figure 7.1

A Contextual Framework for M-Learning.

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Figure 8.1

Engagement on Instagram Before and After the Microcelebrity Endorsement.

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Figure 8.2

Engagement on Instagram Before and After Macro Celebrity Endorsement.

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Figure 9.1

Interactive Tables Equipped With Digital Sails.

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Figure 9.2

Interactive Monitors.

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Figure 9.3

Large Screen (Dataviz).

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Figure 9.4

In-store Communications Through Traditional and Digital Media.

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Figure 13.1

Framework Illustrating the Diffusion Process and Perceived Attributes of an Innovation.

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