| Prologue | vii | |
| Foreword | xi | |
| 1. | Process | 1 |
| 1. Ideas Versus Execution | 1 | |
| 2. Business Plans Versus Business Models | 4 | |
| 3. Prototyping and MVPs | 8 | |
| 4. Market Segmentation and Pivoting | 12 | |
| 5. The Pitch | 14 | |
| 2. | People | 17 |
| 1. Selecting Partners | 17 | |
| 2. Determining Equity and Vesting | 20 | |
| 3. Building Culture | 25 | |
| 4. Hiring Employees | 28 | |
| 5. Choosing Mentors | 31 | |
| 3. | Networks | 33 |
| 1. Networking Fundamentals | 33 | |
| 2. Navigating Networks | 36 | |
| 3. Building Networks | 39 | |
| 4. Exploiting Networks | 44 | |
| 5. Maintaining Networks | 48 | |
| 4. | Sales & Marketing | 51 |
| 1. Learning to Sell | 51 | |
| 2. Sales Pipeline and Metrics | 54 | |
| 3. Failure, Rejection, and Learning | 57 | |
| 4. Pricing Models | 60 | |
| 5. Guerilla Marketing | 63 | |
| 6. Branding | 68 | |
| 5. | Financing | 71 |
| 1. Financial Literacy | 71 | |
| 2. Bootstrapping | 77 | |
| 3. Crowdfunding | 80 | |
| 4. Equity Financing | 83 | |
| 5. Debt Financing | 88 | |
| 6. | Nuts & Bolts | 91 |
| 1. Rudimentary Legal Considerations | 91 | |
| 2. Human Resources Basics | 95 | |
| 3. Compliance and Business Systems | 97 | |
| 4. Tax Considerations | 99 | |
| 5. Exit Strategies | 102 | |
| 6. Conclusion | 107 | |
| References | 109 | |
| Index | 111 |
| vii | ||
| xi | ||
| 1. | Process | 1 |
| 1. Ideas Versus Execution | 1 | |
| 2. Business Plans Versus Business Models | 4 | |
| 3. Prototyping and MVPs | 8 | |
| 4. Market Segmentation and Pivoting | 12 | |
| 5. The Pitch | 14 | |
| 2. | People | 17 |
| 1. Selecting Partners | 17 | |
| 2. Determining Equity and Vesting | 20 | |
| 3. Building Culture | 25 | |
| 4. Hiring Employees | 28 | |
| 5. Choosing Mentors | 31 | |
| 3. | Networks | 33 |
| 1. Networking Fundamentals | 33 | |
| 2. Navigating Networks | 36 | |
| 3. Building Networks | 39 | |
| 4. Exploiting Networks | 44 | |
| 5. Maintaining Networks | 48 | |
| 4. | Sales & Marketing | 51 |
| 1. Learning to Sell | 51 | |
| 2. Sales Pipeline and Metrics | 54 | |
| 3. Failure, Rejection, and Learning | 57 | |
| 4. Pricing Models | 60 | |
| 5. Guerilla Marketing | 63 | |
| 6. Branding | 68 | |
| 5. | Financing | 71 |
| 1. Financial Literacy | 71 | |
| 2. Bootstrapping | 77 | |
| 3. Crowdfunding | 80 | |
| 4. Equity Financing | 83 | |
| 5. Debt Financing | 88 | |
| 6. | Nuts & Bolts | 91 |
| 1. Rudimentary Legal Considerations | 91 | |
| 2. Human Resources Basics | 95 | |
| 3. Compliance and Business Systems | 97 | |
| 4. Tax Considerations | 99 | |
| 5. Exit Strategies | 102 | |
| 6. Conclusion | 107 | |
| 109 | ||
| 111 |
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