| List of Contributors | vii |
| Editorial Board | ix |
| The Past, Present, and Future of Media and Social Movements Studies: Introduction to the Special Issue on Media and Social Movements Deana A. Rohlinger and Jennifer Earl | 1 |
| Part I: Media and Recruitment into Activism | |
| Turning Fans into Heroes: How the Harry Potter Alliance Uses the Power of Story to Facilitate Fan Activism and Bloc Recruitment Jackson Bird and Thomas V. Maher | 23 |
| Pathways to Contemporary Youth Protest: The Continuing Relevance of Family, Friends, and School for Youth Micromobilization Thomas V. Maher and Jennifer Earl | 55 |
| Part II: Media, Participation, and Identity | |
| Twitter as a Feminist Resource: #YesAllWomen, Digital Platforms, and Discursive Social Change Bernadette Barker-Plummer and David Barker-Plummer | 91 |
| Speaking Up Online: Civic Identity and Expression in the Digital Age Carrie James and Ashley Lee | 119 |
| Part III: Media and Movement Organizations | |
| Breaking Through and Burning Out: The Contradictory Effects of Young Peoples’ Participation in Institutionalized Movements Hava Rachel Gordon | 149 |
| Inclusive and Exclusive Organizational Identity and Leadership Online: The Case of the Anti-GMO Movement Deana A. Rohlinger and Shawn Gaulden | 177 |
| Media Use and Participant Inclusion: Influences on Efficacy in Paid Staff Youth NonProfit Civic Organizations Sarah Gaby | 209 |
| About the Contributors | 241 |
| Index | 245 |
| List of Contributors | vii |
| Editorial Board | ix |
| The Past, Present, and Future of Media and Social Movements Studies: Introduction to the Special Issue on Media and Social Movements | 1 |
| Turning Fans into Heroes: How the Harry Potter Alliance Uses the Power of Story to Facilitate Fan Activism and Bloc Recruitment | 23 |
| Pathways to Contemporary Youth Protest: The Continuing Relevance of Family, Friends, and School for Youth Micromobilization | 55 |
| Twitter as a Feminist Resource: #YesAllWomen, Digital Platforms, and Discursive Social Change | 91 |
| Speaking Up Online: Civic Identity and Expression in the Digital Age | 119 |
| Breaking Through and Burning Out: The Contradictory Effects of Young Peoples’ Participation in Institutionalized Movements | 149 |
| Inclusive and Exclusive Organizational Identity and Leadership Online: The Case of the Anti-GMO Movement | 177 |
| Media Use and Participant Inclusion: Influences on Efficacy in Paid Staff Youth NonProfit Civic Organizations | 209 |
| About the Contributors | 241 |
| Index | 245 |
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