| List of Tables and Figures | ix |
| About the Contributors | xi |
| Foreword | xvii |
| Preface | xix |
| Acknowledgements | xxi |
| Chapter 1: The Impact of the Covid-19 Pandemic on Consumer Purchasing Behaviour: Implications for the Retail Sector | |
| Bhavini Desai, Sylvie Studente and Filia Garivaldis | 1 |
| Chapter 2: Employees’ Stara Awareness and Innovative Work Behavioural Intentions: Evidence from Us Casual Dining Restaurants | |
| Li Ding | 17 |
| Chapter 3: The Strategic Decision to Internationalize Within Soft Services: The Context of Hotels | |
| Michail Papaioannou | 57 |
| Chapter 4: Social Media for Wine Tourism: The Digital Winescape of Cretan Wineries in the Era of Covid-19 | |
| Maria Alebaki, Maria Psimouli and Stella Kladou | 81 |
| Chapter 5: Ethnic Female Entrepreneurs in the Service Sector: Challenges and Motivations | |
| Saloomeh Tabari and Wei Chen | 99 |
| Chapter 6: Leadership, Innovation and Services Strategy in China’s Rural Tourism During Post-pandemic Period | |
| Yi Wang, Jia Xu and Yangyang Jiang | 119 |
| Chapter 7: The Impact of Covid-19 on Group Tour Operators and the Implications for Overtourism | |
| Karl Bolton | 139 |
| Chapter 8: Café Tribes: A Typology of Café Customers | |
| Helen Egan, Ian Elsmore and David Egan | 153 |
| Chapter 9: Menu Labelling and Customer Decision-Making: Case of Calorie Information on the Menu of the Quick-service Restaurants | |
| Phitcha Patchutthorn and Saloomeh Tabari | 163 |
| Chapter 10: The Role of Experiences in Driving Strategy in the 21st Century | |
| Holly Barry, Pio Fenton and Rose Leahy | 175 |
| Index | 189 |
| List of Tables and Figures | |
| About the Contributors | |
| Foreword | |
| Preface | |
| Acknowledgements | |
| Index |
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