The Respondents Viewed a Quality Tourism Destination as Follows:
The local people are hospitable towards tourist
The local people are friendly and helpful to tourist
Local people are friendly, they smile and say hello
Destination has lots of activities for children to enjoy
Destination is children friendly
Destination has games for children
Political climate at the tourism destination is stable
Tourists are not afraid of being kidnapped or taken hostage at the destination
Tourists are not afraid of being mugged at the destination
Destination offers security for tourists' personal belongings from theft
Tourist feel that they can use their credit cards without fear of fraud
Destination has good police service to deter criminals
A destination that is safe on the overall
Destination is free from crime
Place should be able to make tourist feel safe
Destination has shopping facilities that sell cheap goods
All the destination offerings are cheap
Tourists feel that they get value for money at the destination
Destination has highly affordable accommodation
Destination has cheap taxi service
Destination has good transport infrastructure
Hotels provide shuttle buses to important tourist attractions
A place with good natural environment
Buses and trains should run on time to avoid disruption of tourist plans
Place should have good transport throughout the day
A place with good choice of modes of transport
Plenty of attractions
It is about the state or standard of the things that are offered at the destination
Everything offered at the destination is of the standard required by tourists
Everything offered at the destination is of high standard
Hotels have to be of good standard
Destination has everything that makes the tourist relax
Destination has everything that makes me forget about my problems
Destination should be able to provide a good relaxing environment
Destination should be quiet and peaceful to allow tourist to relax
All the activities offered at the destination are very good
Everything at the destination well presented
A place where my holiday goes smoothly without unnecessary problem
Destination has everything that contributes to the tourist enjoyment of the place
Place has ability to bring happiness to tourist
Destination is clean
Destination has rubbish bins easily accessible to tourist
Just how clean the destination is, everything, including the environment
Destination looks hygienic
Destination has clean toilets
Destination roads are clean
Destination is free from pollution
Whole entire surrounding of the place should be clean
Place makes my children happy
I like a place that can make me forget about my job
Somewhere I can just break away from the misery life of home
A place where I can forget about bills, television and neighbours
A place that gives me a few moments to daydream
A place I go to get away from the boredom of home
A place I can get an opportunity to socialise
A place I can experience the local people's culture
A place I can mingle with the local people
A place where I do not have to worry about anything
A place where my needs are taken care of
A destination with variety and caters for everyone's needs
If the destination has facilities that can meet all your needs
It must be able to provide you with more enjoyment than you would get at home
The destination has things that will make tourists happy all the time, e.g. attractions
Destination that guarantees you total enjoyment and a chance to just relax
Everything is very good, e.g. the beaches and the sea
It is everything, it is the transport, it is the people and that is what you pay for
This means that everything at the destination takes care of my worries and troubles
A place where the all-weather is sunny throughout my stay at the destination
A place where the all-weather is nice and warm
Some nice decent place in a sunshine zone is more than enough
A lot of variety of food is good
Good restaurants for me to have breakfast or a late dinner
More the variety in activities the less you are likely going to get bored
More the variety of things to do as an individual, the better
A place where there is a good variety of attractions that cater for all age groups
Place has a little bit of everything, that is manmade and natural attractions
Lots of different things to do for everybody, I mean the family
The destination has cheap hotels
If a destination has cultures to discover, the greater the enjoyment
A place you can experience the culture of the local people
A place where I can see something different
A place easily available to tourists of information such as guide maps
If there is a tourism information office, then you can just pop in and get all the directions
Place has clearly marked street signs
Place has road signs in a language understood by tourists
Roads to tourists attractions clearly marked
Local people at the destination speak the language understood by tourists
Place provides an opportunity to party all night
A place tourists are free to do what they want without bothering about time
Places where I can afford to live a carefree life
A place that allows me to have fun without worrying about what my parents will say
A place where I have the freedom to do things I want to do
A place that offers good affordable accommodation
I would like the accommodation to cater for my needs such as nice comfortable beds
Destination has people to keep me company
Destination is free of thieves
Place has no litter in buses
Place has shopping facilities which offer a good variety of commodities
A place that can bring me the enjoyment that I do not have at home would be very nice
Everything at the destination makes you very happy and you feel relaxed
Place has clean toilets and places to change baby nappies
A place where the toilets are easy to find
A destination that provides quietness and is safe, is very good
Freedom to do a variety of things without worrying about anything
No of respondents 11 104 units of meaning; Ratio 9.45

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