| Focus Group Participants Described a Quality Tourism Destination as: |
|---|
| A place you go to for a holiday and come back relaxed |
| A place where you are guaranteed of warmth and sunshine |
| A place where you can see something different and lots of variety |
| A place with a good variety of attractions |
| A place with friendly local people |
| A place where local people smile at tourists |
| A place that is child-friendly |
| Where my children can enjoy themselves |
| Where the waiters speak English |
| Good road signage |
| No of respondents: 10; Total units of meaning: 11; Ratio: 1.40 |
| Focus Group Participants Described a Quality Tourism Destination as: |
|---|
| A place you go to for a holiday and come back relaxed |
| A place where you are guaranteed of warmth and sunshine |
| A place where you can see something different and lots of variety |
| A place with a good variety of attractions |
| A place with friendly local people |
| A place where local people smile at tourists |
| A place that is child-friendly |
| Where my children can enjoy themselves |
| Where the waiters speak English |
| Good road signage |
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