What does the term ‘quality of a tourism destination’ mean to you?In your own opinion, what are the characteristics of a quality tourism destination?
Units of MeaningUnits of Meaning
Safe placeClean well-presented apartments
Standard of attractionsEasy access to local traditional areas
Standard of foodGood hotels
Allround standard of the placeGood food
A place with lots of entertainment for childrenNot too crowded out of season
Friendly local peopleVariety of restaurants
Good accommodationInteresting places to visit
Good foodGood transport
The of enjoyment level I receiveNice clean place
Being able to enjoy a holidayFriendly local people
Enjoyable and pleasurable placeOffers lots of activities
 Has a bit of everything: culture, sea, sun
 Good sunny all-weather
 Lots of activities for children
Total units of meaning: 11, No. of respondents: 31, Ratio: 0.35Total units of meaning: 14, No. of respondents: 10, Ratio: 1.40
In your own opinion, what makes a high-quality tourism destination?What factors best describe the quality of a tourism destination?
Units of MeaningUnits of Meaning
Lot of activitiesCleanliness of the destination
Meeting local peopleFriendliness of the staff
Not too much noisePlenty of sunshine
Friendly, bilingual peopleEnjoyment
 Natives are friendly
 The place has activities for children that are good
 Total units of meaning: 4, No. of respondents: 10, Ratio: 0.40Total units of meaning 6: No. of respondents 9: Ratio: 0.67
In your own opinion, what factors best describe the quality of a tourism destination?In your own opinion, what factors would you look at when judging the quality of a tourism destination?
Units of MeaningUnits of Meaning
Sunny All-weatherFriendly local people
Good accommodationGood transport
Easy to get around the placeAbility to accommodate children
Good activities for childrenAbility to offer services or experiences that are inexpensive
Friendly local people 
Political stability, must be nice and peaceful for all to enjoy 
Total units of meaning: 6; No of respondents: 9; Ratio: 0.67Total units of meaning: 4; No of respondents: 12, Ratio: 0.33
In your own opinion, what makes a quality tourism destination?In your own opinion what makes a low quality tourism destination
Units of MeaningUnits of Meaning
Plenty of sunshineUnfriendly staff
Local people who are happy to have touristsLots of party life and noise
Good standard of accommodationHotels of bad standard
Safety while visitingBad public transport
Wide selection of attractions 
Reasonably accessible 
Good All-weather 
Total units of meaning: 7; No of respondents: 10; Ratio: 0.70Total units of meaning: 4; No of respondents: 10; Ratio: 0.40

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