About the Authors vii About the Editors...

About the Authors	vii
About the Editors	xi
Acknowledgement	xiii
Chapter 1: Creating a Sustainable Competitive Position Through Ethical Behaviour
Pervez N. Ghauri, Ulf Elg and Sara Melén Hånell	1
PART ONE: EXPLORING SUSTAINABILITY AND ETHICS
Chapter 2: Towards a Global Sustainability Approach: Challenges and Opportunities for Multinationals
Ulf Elg and Pervez N. Ghauri	11
Chapter 3: Corporate Fashion and Circular Economy – How to Manage Ethical Challenges in Marketing of B2B Textiles
Sönnich Dahl Sönnichsen	33
Chapter 4: Global Waste Crisis and the Role of Innovations by Global Corporations
Shasha Zhao, Sarah Ku and John Dilyard	59
Chapter 5: Sustainability as the Source of Competitive Advantage. How Sustainable is it?
Veronika Tarnovskaya	75
PART TWO: SWEDISH FIRMS WRESTLING WITH ETHICAL ISSUES
Chapter 6: Multinationals with a Proactive CSR Approach
Sara Melén Hånell, Daniel Tolstoy and Veronika Tarnovskaya	93
Chapter 7: Ethical Leadership in Sustainable Development: H&M and Water Management
Daniel Tolstoy, Sara Melén Hånell and Veronika Tarnovskaya	111
Chapter 8: Swedish Multinationals and Sustainable Innovations for Transformation : The Doughnut Model
Saad Ghauri	129
Chapter 9: When Institutional Logics Collide: How International Firms Navigate Sustainability Values in Global Markets
Annette Cerne and Ulf Elg	153
PART THREE: DRIVING ETHICS AND SUSTAINABILITY AROUND THE WORLD
Chapter 10: Panafrica: Meeting the SDGs Through a Circular Business Model
Noémie Dominguez	179
Chapter 11: Sustainability and Resilience in the Extended Value Chain: The Case STMicroelectronics
Federica Sacco and Giovanna Magnani	197
Chapter 12: Does a Sustainable Orientation Affect Global Consumers’ Relationships with International Online Brands?
Todd Drennan, Emilia Rovira Nordman and Aswo Safari	219
Chapter 13: The EU’s Sustainable Finance Platform: A New Game Plan in the Quest for Competitive Advantage
Fredrik N. G. Andersson and Susanne Arvidsson	237
Index	251

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About the Authors	vii
About the Editors	xi
Acknowledgement	xiii
Chapter 1: Creating a Sustainable Competitive Position Through Ethical Behaviour
Pervez N. Ghauri, Ulf Elg and Sara Melén Hånell	1
PART ONE: EXPLORING SUSTAINABILITY AND ETHICS
Chapter 2: Towards a Global Sustainability Approach: Challenges and Opportunities for Multinationals
Ulf Elg and Pervez N. Ghauri	11
Chapter 3: Corporate Fashion and Circular Economy – How to Manage Ethical Challenges in Marketing of B2B Textiles
Sönnich Dahl Sönnichsen	33
Chapter 4: Global Waste Crisis and the Role of Innovations by Global Corporations
Shasha Zhao, Sarah Ku and John Dilyard	59
Chapter 5: Sustainability as the Source of Competitive Advantage. How Sustainable is it?
Veronika Tarnovskaya	75
PART TWO: SWEDISH FIRMS WRESTLING WITH ETHICAL ISSUES
Chapter 6: Multinationals with a Proactive CSR Approach
Sara Melén Hånell, Daniel Tolstoy and Veronika Tarnovskaya	93
Chapter 7: Ethical Leadership in Sustainable Development: H&M and Water Management
Daniel Tolstoy, Sara Melén Hånell and Veronika Tarnovskaya	111
Chapter 8: Swedish Multinationals and Sustainable Innovations for Transformation : The Doughnut Model
Saad Ghauri	129
Chapter 9: When Institutional Logics Collide: How International Firms Navigate Sustainability Values in Global Markets
Annette Cerne and Ulf Elg	153
PART THREE: DRIVING ETHICS AND SUSTAINABILITY AROUND THE WORLD
Chapter 10: Panafrica: Meeting the SDGs Through a Circular Business Model
Noémie Dominguez	179
Chapter 11: Sustainability and Resilience in the Extended Value Chain: The Case STMicroelectronics
Federica Sacco and Giovanna Magnani	197
Chapter 12: Does a Sustainable Orientation Affect Global Consumers’ Relationships with International Online Brands?
Todd Drennan, Emilia Rovira Nordman and Aswo Safari	219
Chapter 13: The EU’s Sustainable Finance Platform: A New Game Plan in the Quest for Competitive Advantage
Fredrik N. G. Andersson and Susanne Arvidsson	237
Index	251

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