DEAL and Doughnut Economics Pillars of Business.
| Purpose | The reason for a organizations’ existence and what it seeks to achieve |
| Redesign: Does the purpose serve the needs of just the business, or does it address value beyond itself? | |
| Networks | The map of stakeholders and connections to a business. The networks surrounding the business should align to the purpose and values to offer a supportive culture |
| Redesign: Do the networks align to the purpose and values? | |
| Governance | The incorporation of purpose across the decision-making process and the persons involved |
| Redesign: Who is involved in decisions making? How are decisions made? How is progress measured? Is purpose safeguarded? | |
| Ownership | The ownership of land, data, knowledge and assets of the business |
| Redesign: Does ownership dictate the purpose? Who owns the successes and failures? | |
| Finance | The financing of the business and the resulting modus operandi that results |
| Redesign: What does the financing demand? Does finance serve the purpose, or vice versa? How is finance measured? |
| Purpose | The reason for a organizations’ existence and what it seeks to achieve |
| Networks | The map of stakeholders and connections to a business. The networks surrounding the business should align to the purpose and values to offer a supportive culture |
| Governance | The incorporation of purpose across the decision-making process and the persons involved |
| Redesign: Who is involved in decisions making? How are decisions made? How is progress measured? Is purpose safeguarded? | |
| Ownership | The ownership of land, data, knowledge and assets of the business |
| Redesign: Does ownership dictate the purpose? Who owns the successes and failures? | |
| Finance | The financing of the business and the resulting modus operandi that results |
Source: Based on DEAL (2020).
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