Table 4.

Comparative Summary of Business Pillars Redesign.

Pillars of BusinessIKEATetra Pak
Redesigned?How?Redesigned?How?
PurposeYesSustainable innovations are expected to be achieved against a framework of 4 Ps. This is aligned to the broader purposeYesValue based propositions that align to actors across the value chain go beyond financial and functional considerations to achieve a purpose that seeks to deliver positive impact
NetworksYesNew partnerships and collaborations were developed and deployed to achieve sustainable innovationsYesNew partnerships and collaborations were put in place to achieve sustainable innovations
OwnershipNoSustainable innovations have not led to a new ownership structure; however, they do benefit from the existing unique structures already in placeNoEffective governance is in place to ensure that business is driven towards the purpose, rather than just shareholder value
GovernanceYesUnique governance processes are in place considering all stakeholders enable the success of sustainable innovationsYesSustainable innovations are judged by tangible and intangible value that drives decision-making that seeks to deliver value to a broad set of stakeholders
FinanceYesInvestments are made to meet expectations of sustainable innovations that differ from the traditional business areas and represent a new definition of successYesThe measurement of value throughout the value chain, people and planet of sustainable innovations, rather than just profit, demonstrates a new approach to determining the success of the business

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