Information About the Respondents.
| Gender | 595 identify as female, 177 identify as male |
| Mean age span | 21–30 years |
| Level of education | 48% with a Bachelor’s degree |
| 28% with a Master’s degree | |
| Mean household size | 3 |
| Online purchasing frequency (often) | 54% make purchases monthly, weekly or daily |
| Online purchasing frequency (seldom) | 45% make purchases a few times a year |
| Gender | 595 identify as female, 177 identify as male |
| Mean age span | 21–30 years |
| Level of education | 48% with a Bachelor’s degree |
| 28% with a Master’s degree | |
| Mean household size | 3 |
| Online purchasing frequency (often) | 54% make purchases monthly, weekly or daily |
| Online purchasing frequency (seldom) | 45% make purchases a few times a year |
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