Constructs, Question Items and Indicators.
| Constructs (with Cronbach’s Alpha) and Indicators | R2 | T | Factor Loading |
|---|---|---|---|
| Sustainability orientation (α = 0.752) | |||
| I am concerned about recycling and reuse | 0.82 | 4.86 | 0.91 |
| I am concerned about product responsibility | 0.70 | 8.80 | 0.84 |
| I value a refurbished/recycled product the same as if it were new | 0.30 | 18.41 | 0.55 |
| Purchase intention (α = 0.832) | |||
| I intend to keep on buying from the Internet/web | 0.55 | 16.71 | 0.74 |
| In the future, I believe that I will buy more things/services online | 0.90 | 4.49 | 0.95 |
| I want to buy other things (that I have not bought previously) from the Internet in the future | 0.67 | 13.83 | 0.82 |
| Brand commitment (α = 0.609) | |||
| I buy products from this brand because… | |||
| I like it. | 0.40 | 15.60 | 0.56 |
| I feel committed to this brand | 0.25 | 17.33 | 0.50 |
| They always meet my expectations | 0.34 | 15.88 | 0.59 |
| I feel good when I use this brand | 0.58 | 9.73 | 0.76 |
| Constructs (with Cronbach’s Alpha) and Indicators | Factor Loading | ||
|---|---|---|---|
| I am concerned about recycling and reuse | 0.82 | 4.86 | 0.91 |
| I am concerned about product responsibility | 0.70 | 8.80 | 0.84 |
| I value a refurbished/recycled product the same as if it were new | 0.30 | 18.41 | 0.55 |
| I intend to keep on buying from the Internet/web | 0.55 | 16.71 | 0.74 |
| In the future, I believe that I will buy more things/services online | 0.90 | 4.49 | 0.95 |
| I want to buy other things (that I have not bought previously) from the Internet in the future | 0.67 | 13.83 | 0.82 |
| I buy products from this brand because… | |||
| I like it. | 0.40 | 15.60 | 0.56 |
| I feel committed to this brand | 0.25 | 17.33 | 0.50 |
| They always meet my expectations | 0.34 | 15.88 | 0.59 |
| I feel good when I use this brand | 0.58 | 9.73 | 0.76 |
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