Table 3.

Constructs, Question Items and Indicators.

Constructs (with Cronbach’s Alpha) and IndicatorsR2TFactor Loading
Sustainability orientation (α = 0.752)
I am concerned about recycling and reuse0.824.860.91
I am concerned about product responsibility0.708.800.84
I value a refurbished/recycled product the same as if it were new0.3018.410.55
Purchase intention (α = 0.832)
I intend to keep on buying from the Internet/web0.5516.710.74
In the future, I believe that I will buy more things/services online0.904.490.95
I want to buy other things (that I have not bought previously) from the Internet in the future0.6713.830.82
Brand commitment (α = 0.609)
I buy products from this brand because…   
I like it.0.4015.600.56
I feel committed to this brand0.2517.330.50
They always meet my expectations0.3415.880.59
I feel good when I use this brand0.589.730.76

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