The Model’s Paths and Significance.
| Paths (independent – dependent) | Estimate | t-Value |
|---|---|---|
| H1 Sustainability – Purchase intention | 0.06† | 1.43 |
| H2 Sustainability – Brand commitment | 0.18*** | 3.84 |
| H3 Brand commitment – Purchase intention | 0.36*** | 6.86 |
| Paths (independent – dependent) | Estimate | |
|---|---|---|
| 0.06† | 1.43 | |
| 0.18*** | 3.84 | |
| 0.36*** | 6.86 |
Note: †P < 0.1, *P < 0.05, **P < 0.01, ***P < 0.001; n = 773.
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