About the Editors vii About the...

About the Editors

vii

About the Contributors

List of Contributors

xiii

IntroductionYaakov Weber, Demetris Vrontis, Evangelos Tsoukatos and S. M. Riad Shams

Chapter 1 “Are We There Yet?” Mind-Genomics and Data-Driven Personalized Health PlansGillie Gabay and Howard R. Moskowitz

Chapter 2 Mergers and Acquisitions: Exploitation and ExplorationYaakov Weber

Chapter 3 Intellectual Capital and Enabling Factors for Startups in a Business EcosystemDaniela Rupo, Patrizia Accordino, Elvira Tiziana La Rocca and Tindara Abbate

Chapter 4 SMEs and GlobalizationIlan Bijaoui

Chapter 5 Can a High Women Quota in Supervisory Boards Influence Enterprise Success?Bettina C.K. Binder

Chapter 6 Implementation of Female Mentoring Programs in German Companies: Still Some Way To GoVéronique Goehlich, Briony Gilbertson and Kerstin Bremser

Chapter 7 Impact of Corporate R&D on Efficiency in OECD IndustriesMaria José Palma Lampreia Dos-Santos and Henrique Diz

Chapter 8 A Study of the Olive Oil Consumption and Economic Sector in the Iberian PeninsulaCarla Lousas, Humberto Ribeiro, Sandra Alves and Cláudia Veloso

111

Chapter 9 E-marketing and Strategy by Energy CompaniesFelicetta Iovino and Guido Migliaccio

135

Chapter 10 The Effects of Pay Dispersion Between Executives and Employees of an Organization on Firm Performance: Evidence from TurkeyAylin Ataay

153

Chapter 11 Genuine Emotions When Facing Aggressive Customers in the Hospitality Industry: A Conceptual FrameworkAspasia Simillidou, Demetris Vrontis and Michael Christofi

165

Chapter 12 A Retrospective and Prospective Analysis in the Health Management through Applied InnovationLarisa Mihoreanu

181

Index

203

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About the Editors	vii
About the Contributors	ix
List of Contributors	xiii
IntroductionYaakov Weber, Demetris Vrontis, Evangelos Tsoukatos and S. M. Riad Shams	1
Chapter 1 “Are We There Yet?” Mind-Genomics and Data-Driven Personalized Health PlansGillie Gabay and Howard R. Moskowitz	7
Chapter 2 Mergers and Acquisitions: Exploitation and ExplorationYaakov Weber	29
Chapter 3 Intellectual Capital and Enabling Factors for Startups in a Business EcosystemDaniela Rupo, Patrizia Accordino, Elvira Tiziana La Rocca and Tindara Abbate	39
Chapter 4 SMEs and GlobalizationIlan Bijaoui	55
Chapter 5 Can a High Women Quota in Supervisory Boards Influence Enterprise Success?Bettina C.K. Binder	71
Chapter 6 Implementation of Female Mentoring Programs in German Companies: Still Some Way To GoVéronique Goehlich, Briony Gilbertson and Kerstin Bremser	83
Chapter 7 Impact of Corporate R&D on Efficiency in OECD IndustriesMaria José Palma Lampreia Dos-Santos and Henrique Diz	97
Chapter 8 A Study of the Olive Oil Consumption and Economic Sector in the Iberian PeninsulaCarla Lousas, Humberto Ribeiro, Sandra Alves and Cláudia Veloso	111
Chapter 9 E-marketing and Strategy by Energy CompaniesFelicetta Iovino and Guido Migliaccio	135
Chapter 10 The Effects of Pay Dispersion Between Executives and Employees of an Organization on Firm Performance: Evidence from TurkeyAylin Ataay	153
Chapter 11 Genuine Emotions When Facing Aggressive Customers in the Hospitality Industry: A Conceptual FrameworkAspasia Simillidou, Demetris Vrontis and Michael Christofi	165
Chapter 12 A Retrospective and Prospective Analysis in the Health Management through Applied InnovationLarisa Mihoreanu	181
Index	203

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