Police Communicators’ Perspectives on Social Media Use in Terror Crises.
| Use on 22 July and Lessons Learned in the Aftermath | Improvements and Current Routines | Challenges and Further Improvements Needed | |
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| Police Directorate |
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| Oslo Police District Operations leader |
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| Oslo Police District Advisers responsible for crisis comm |
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| Use on 22 July and Lessons Learned in the Aftermath | Improvements and Current Routines | Challenges and Further Improvements Needed | |
|---|---|---|---|
| Police Directorate | Social media not used Awakening to social media’s significance in crisis comm. Social media may contribute to saving lives | Social media used in public comm., in monitoring people’s concerns, and to resolve crises Increased interplay with news media and police intelligence | Twitter to direct users to websites with verified information. Social media use needs guidelines and structure More engagement on Police’s Facebook pages A challenge to exploit social media’s dialogical potential in terror crisis Police must be careful with humour and irony in everyday tweets |
| Oslo Police District Operations leader | Social media not used Twitter could have spread evacuation messages swiftly Twitter had not changed planning and action Twitter had not increased awareness of Utøya details Would be a challenge to communicate with victims on Twitter | Established routines for updating in social media to improve crisis management Now prepare and inform users on two Twitter accounts about precautionary steps Use news media to direct users to twitter information | Avoid Twitter in two-way communication due to lack of user verification Filtering tools may reduce information overflow Lack of situational overview over crisis complicates victim dialogues Avoid overflow of citizen response Respect that one agency has chief responsibility Be aware of fake accounts |
| Oslo Police District Advisers responsible for crisis comm | Social media not used | Daily monitoring and messaging to prepare for and manage crisis concerns Create liaisons, units operating closely together | Avoid becoming too reliant on Twitter, can be hacked Establish routines for correcting imprecise messages that may be posted during crises |
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