| Volume, Year | Topic | Volume Editors |
|---|---|---|
| 8, 2011 | Marketing Legends | Naresh K. Malhotra |
| 9, 2012 | Toward a Better Understanding of the Role of Value in Markets and Marketing | Stephen L. Vargo and Robert F. Lusch |
| 10, 2013 | Regular Volume | Naresh K. Malhotra |
| 11, 2014 | Shopper Marketing and the Role of In-Store Marketing | Dhruv Grewal, Anne L. Roggeveen, and Jens NordfÄlt |
| 12, 2015 | Brand Meaning Management | Deborah J. Macinnis and C. Whan Park |
| 13, 2016 | Marketing in and for a Sustainable Society | Naresh K. Malhotra |
| 14, 2017 | Qualitative Consumer Research | Russell W. Belk |
| 15, 2018 | Innovation and Strategy | Rajan Varadarajan and Satish Jayachandran |
| 16, 2019 | Marketing in a Digital World | Aric Rindfleisch and Alan J. Malter |
| 17, 2020 | Continuing to Broaden the Marketing Concept: Making the World a Better Place | Dawn Iacobucci |
| Volume, Year | Topic | Volume Editors |
|---|---|---|
| 8, 2011 | Marketing Legends | Naresh K. Malhotra |
| 9, 2012 | Toward a Better Understanding of the Role of Value in Markets and Marketing | Stephen L. Vargo and Robert F. Lusch |
| 10, 2013 | Regular Volume | Naresh K. Malhotra |
| 11, 2014 | Shopper Marketing and the Role of In-Store Marketing | Dhruv Grewal, Anne L. Roggeveen, and Jens NordfÄlt |
| 12, 2015 | Brand Meaning Management | Deborah J. Macinnis and C. Whan Park |
| 13, 2016 | Marketing in and for a Sustainable Society | Naresh K. Malhotra |
| 14, 2017 | Qualitative Consumer Research | Russell W. Belk |
| 15, 2018 | Innovation and Strategy | Rajan Varadarajan and Satish Jayachandran |
| 16, 2019 | Marketing in a Digital World | Aric Rindfleisch and Alan J. Malter |
| 17, 2020 | Continuing to Broaden the Marketing Concept: Making the World a Better Place | Dawn Iacobucci |
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