List of Contributors vii List of Figures...

List of Contributors	vii
List of Figures	ix
List of Tables	xi
Introduction Consumer Culture Fairy Tales Domen Bajde, Dannie Kjeldgaard and Russell W. Belk	1
Part I Objects and Their Doings
Chapter 1 Love and Locks: Consumers Making Pilgrimages and Performing Love Rituals Stéphane Borraz	7
Chapter 2 The Life and Death of Anthony Barbie: A Consumer Culture Tale of Lovers, Butlers, and Crashers Luciana Walther	23
Chapter 3 “When Your Dog Matches Your Decor”: Object Agency of Living and Non-living Entities in Home Assemblage Henna Syrjälä and Anu Norrgrann	39
Chapter 4 “I’m Only a Guardian of these Objects”: Vintage Traders, Curatorial Consumption and the Meaning(s) of Objects Omar Khaled Abdelrahman, Emma Banister and Daniel Hampson	55
Part II Glocalization
Chapter 5 Story of Cool: Journey from the West to Emerging Arab Countries Hela Zouaoui and Fatma Smaoui	73
Chapter 6 Ethnic Identification: Capital and Distinction among Second-generation British Indians Anuja Pradhan, Hayley Cocker and Margaret K. Hogg	85
Chapter 7 Cognitive Polyphasia, Cultural Legitimacy and Behavior Change: The Case of the Illicit Alcohol Market in Kenya Virginia N. Mwangi, Hayley L. Cocker and Maria G. Piacentini	103
Part III Constituting Markets
Chapter 8 Magic Towns: Creating the Consumer Fetish in Market Research Test Sites Stefan Schwarzkopf	121
Chapter 9 Humanizing Market Relationships:The DIY Extended Family Lydia Ottlewski, Johanna F. Gollnhofer and John W. Schouten	137
Chapter 10 Patriotism as Creative (Counter-)Conduct of Russian Fashion Designers Olga Gurova	151
Chapter 11 Culinary Communication Practices: The Role of Retail Spaces in Producing Field-specific Cultural Capital Cristina Galalae, Julie Emontspool and Omid Omidvar	169
Part IV Quoth the Raven
Chapter 12 Duck, it’s a Raven! Writing Stirring Stories with Andersen’s Sinister Shadow Stephen Brown	185
Index	197

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List of Contributors	vii
List of Figures	ix
List of Tables	xi
Introduction Consumer Culture Fairy TalesDomen Bajde, Dannie Kjeldgaard and Russell W. Belk	1
Part I Objects and Their Doings
Chapter 1 Love and Locks: Consumers Making Pilgrimages and Performing Love RitualsStéphane Borraz	7
Chapter 2 The Life and Death of Anthony Barbie: A Consumer Culture Tale of Lovers, Butlers, and CrashersLuciana Walther	23
Chapter 3 “When Your Dog Matches Your Decor”: Object Agency of Living and Non-living Entities in Home AssemblageHenna Syrjälä and Anu Norrgrann	39
Chapter 4 “I’m Only a Guardian of these Objects”: Vintage Traders, Curatorial Consumption and the Meaning(s) of ObjectsOmar Khaled Abdelrahman, Emma Banister and Daniel Hampson	55
Part II Glocalization
Chapter 5 Story of Cool: Journey from the West to Emerging Arab CountriesHela Zouaoui and Fatma Smaoui	73
Chapter 6 Ethnic Identification: Capital and Distinction among Second-generation British IndiansAnuja Pradhan, Hayley Cocker and Margaret K. Hogg	85
Chapter 7 Cognitive Polyphasia, Cultural Legitimacy and Behavior Change: The Case of the Illicit Alcohol Market in KenyaVirginia N. Mwangi, Hayley L. Cocker and Maria G. Piacentini	103
Part III Constituting Markets
Chapter 8 Magic Towns: Creating the Consumer Fetish in Market Research Test SitesStefan Schwarzkopf	121
Chapter 9 Humanizing Market Relationships:The DIY Extended FamilyLydia Ottlewski, Johanna F. Gollnhofer and John W. Schouten	137
Chapter 10 Patriotism as Creative (Counter-)Conduct of Russian Fashion DesignersOlga Gurova	151
Chapter 11 Culinary Communication Practices: The Role of Retail Spaces in Producing Field-specific Cultural CapitalCristina Galalae, Julie Emontspool and Omid Omidvar	169
Part IV Quoth the Raven
Chapter 12 Duck, it’s a Raven! Writing Stirring Stories with Andersen’s Sinister ShadowStephen Brown	185
Index	197

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