09.00–10.00The Management Issue – presentation of four themes
    Chair: Ivan Snehota
    Creating value through interaction (Ford & Mattsson)
    Value measuring and value appropriation (Baraldi & Lind)
    Purchasing and supply chain (Gadde & Wynstra)
    Development of new businesses (Havenvid & La Rocca)
10–10.30Coffee
10.30–12.30Presentation of articles related to Policy making in an interactive business world – in three groups

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