| About the Editors | vii |
| About the Contributors | viii |
| Preface | x |
| Acknowledgments | xii |
| Section 1: Green And Sustinability |
| Chapter 1: Red Globe Grapes with Big Green Dreams: Sustainable Agriculture of Honliv Group Co. Ltd in Henan, China | |
| Zhang Yi and Farzana Quoquab | 3 |
| Chapter 2: “Battle for Solar Energy” Program: An Environment-Friendly Sustainable Approach for Carbon Neutrality in Sri Lanka | |
| G. P. T. S. Hemakumara, Supuni Uthpalawanna Athukorala and L. G. D. S. Yapa | 23 |
| Chapter 3: Fostering Sustainable Urban Farming in Malaysia: The Green Agenda of Urban Hijau | |
| Cordelia Mason and Wan Mohd Hilmi Wan Ahmad | 39 |
| Chapter 4: Green Marketing Is Not a Choice but a Pre-Requisite for Z Generation: A Case of Green Campus Initiative in Capital University of Science & Technology, Pakistan | |
| Lakhi Muhammad and Rabia Habib57 |
| Chapter 5: A Case of SELCO Foundation in Fostering and Scaling Sustainable Ecosystems for Social Transformation in India | |
| Harleen Sahni, Nupur Chopra and Simran Grover | 67 |
| Chapter 6: Traditional Chinese Medicine (TCM) in Malaysia: An Alternative Approach to Treatment | |
| Farzana Quoquab, Maizaitulaidawati Md Husin, Rohaida Basiruddin and Abdul Hamid Mohamed | 85 |
| Section 2: Corporate Social Responsibility |
| Chapter 7: In the Heart of the Storm: A Case of Al-Sabah’s Corporate Social Responsibility During the Syrian Refugee Crisis | |
| Shaza Aldairany, Rosmini Omar and Farzana Quoquab | 101 |
| Chapter 8: BIBD’S CSR Initiative: “Community for Brunei” | |
| Pg Siti Rozaidah Pg Hj Idris and Siti Fatimahwati Pehin Dato Musa | 117 |
| Chapter 9: Prominence of Business Responsibility in Times of Pandemic: MoveInSync CSR Campaign | |
| Sanil S. Hishan and Jinu Oonnoonny | 133 |
| Section 3: Social Marketing |
| Chapter 10: Creating Values Through Social Development: A Case of MAPNA Operation and Maintenance Company, Iran | |
| Mozhdeh Mokhber and Erfan Sharifzadeh | 147 |
| Chapter 11: Trashtalk: PUP San Pedro Campus Takes on the City’s Solid Waste Management Problem | |
| Mary Rose Maharlika P. Cruz | 167 |
| Chapter 12: ALKO Cooperatives’ Social Initiatives: Empowering Coffee Farmers to Preserve Kerinci Seblat National Park, Indonesia | |
| Risa Bhinekawati and Suryono | 183 |
| Chapter 13: The House of Cats Ernesto: A Tale of a Brave Syrian Man’s Act Toward Social Responsibility | |
| Jihad Mohammad, Farzana Quoquab, Nazimah Hussin, Rafidah Othman, and Adriana Mohd Rizal | 207 |
| Index | 213 |