| Chapter 2 | |
| Table 2.1. | Purchase Journey Research. |
| Chapter 4 | |
| Table 4.1. | Satisfaction and Engagement of Employees. |
| Chapter 5 | |
| Table 5.1. | Percentage Distribution of Request Type Received on Coach Mitra During the period 1 April 2019 to 25 January 2020. |
| Table 5.2. | Status of Requests Received on Coach Mitra and Their Redressal. |
| Chapter 6 | |
| Table 6.1. | Steps for Designing Customer Experience. |
| Table 6.2. | BYJU's CX Design. |
| Chapter 7 | |
| Table 7.1. | Cultural Value Dimension and Cluster – Power Distance. |
| Table 7.2. | Cultural Value Dimension and Cluster – Collectivism. |
| Table 7.3. | Cultural Value Dimension and Cluster – Uncertainty Avoidance. |
| Table 7.4. | Cultural Value Dimension and Cluster – Universalism versus Particularism. |
| Table 7.5. | Cultural Value Dimension and Cluster – Trust. |
| Chapter 8 | |
| Table 8.1. | Evaluation of Poor Customer Experience. |
| Table 8.2. | NPS Score across Stores Over 8 Weeks in 2019. |
| Table 8.3. | Analysis of the Sample Size on Which NPS Is Graded. |
| Table 2.1. | Purchase Journey Research. |
| Table 4.1. | Satisfaction and Engagement of Employees. |
| Table 5.1. | Percentage Distribution of Request Type Received on Coach Mitra During the period 1 April 2019 to 25 January 2020. |
| Table 5.2. | Status of Requests Received on Coach Mitra and Their Redressal. |
| Table 6.1. | Steps for Designing Customer Experience. |
| Table 6.2. | BYJU's CX Design. |
| Table 7.1. | Cultural Value Dimension and Cluster – Power Distance. |
| Table 7.2. | Cultural Value Dimension and Cluster – Collectivism. |
| Table 7.3. | Cultural Value Dimension and Cluster – Uncertainty Avoidance. |
| Table 7.4. | Cultural Value Dimension and Cluster – Universalism versus Particularism. |
| Table 7.5. | Cultural Value Dimension and Cluster – Trust. |
| Table 8.1. | Evaluation of Poor Customer Experience. |
| Table 8.2. | NPS Score across Stores Over 8 Weeks in 2019. |
| Table 8.3. | Analysis of the Sample Size on Which NPS Is Graded. |
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