Table 1

Comparison of means of achieving competitive advantage between case studies

CompetencyCase study 1Case study 2Case study 3Case study 4Case study 5
Calibre of staffHigh calibre of staffExperience of partnersOverall quality of staffExperience gained in previous practiceOverall quality of staff is high
ReputationPractice reputationGood/growing reputationReputation of overall practiceGood reputation in local marketExcellent reputation in Northern Ireland
Undertake large projectsAbility to undertake large projects Ability to undertake large projects  
(Inter)National awardsNumerous national and international awards    
Good win rateGood competition win rate    
Diverse workloadDiverse workload    
Client satisfactionVery high client satisfaction rateClient satisfaction, service and referrals Continuous client satisfactionClient satisfaction high
Attract graduatesAbility to attract top graduates    
Qualified staffHighly qualified staff    
Competitive fees Competitive fees Ability to be competitive on fees 
Repeat clients Repeat clients Repeat clients 
Low overheads Low overheads   
Ability to expand Ability to expand   
Parent company  Benefits of parent company experience and resources  
Emphasis on design  Emphasis on design in all work  
Office efficiency   Office efficiency 
Market understanding   Understanding of local market 
Specialisation   Specialisation on domestic design 
New offices    Opening of new offices
Ambition to expand    Ambition of practice to expand
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