Table 1 Stakeholder composition and... | Emerald Publishing

Table 1

Stakeholder composition and objectives

Stakeholder	N	Role in the CJ	Objectives	Key questions
Internal Managers	3	Initiator-aggregator	Understand the experience process, the sustainability orientation and their experience with all the partners of the ecosystem	Have you mapped the CJ of your audience? In the context of the phases of the purchasing experience, how much and how does environmental sustainability affect? What are the obstacles encountered in implementing sustainable tools?
Marketing staff	4	Facilitators	Understand the operations to implement sustainability	What are the most environmentally friendly tools used in customer relations? We noticed the option for ecological cutlery, is there a surcharge? Why aren't they included by default?
Restaurant and non-food partners	5	Providers	Understand the process of delivery, their attitude to environmental sustainability and the experience with the partners of the ecosystem	How long have you been a partner of Alfonsino? Can you explain to us how the delivery process takes place from order to delivery? Do you care about environmental sustainability? Do you think it can make being sustainable more competitive?
Riders	5	Support provider	Understand their attitude to environmental sustainability and the experience with the partners of the ecosystem	Do you care about environmental sustainability? In the food delivery sector, is there attention to environmental sustainability? If so, how does it translate into the riders' work? If not, how could it be implemented to give added value to your work?
Customers	23	Experience receivers	Understand their attitude to environmental sustainability and the experience with the partners of the ecosystem	Do you care about environmental sustainability in your daily purchases? Do you choose brands based on how sustainable they are? Are you willing to pay for environmental sustainability?

Stakeholder	N	Role in the CJ	Objectives	Key questions
Internal Managers	3	Initiator-aggregator	Understand the experience process, the sustainability orientation and their experience with all the partners of the ecosystem	Have you mapped the CJ of your audience? In the context of the phases of the purchasing experience, how much and how does environmental sustainability affect? What are the obstacles encountered in implementing sustainable tools?
Marketing staff	4	Facilitators	Understand the operations to implement sustainability	What are the most environmentally friendly tools used in customer relations? We noticed the option for ecological cutlery, is there a surcharge? Why aren't they included by default?
Restaurant and non-food partners	5	Providers	Understand the process of delivery, their attitude to environmental sustainability and the experience with the partners of the ecosystem	How long have you been a partner of Alfonsino? Can you explain to us how the delivery process takes place from order to delivery? Do you care about environmental sustainability? Do you think it can make being sustainable more competitive?
Riders	5	Support provider	Understand their attitude to environmental sustainability and the experience with the partners of the ecosystem	Do you care about environmental sustainability? In the food delivery sector, is there attention to environmental sustainability? If so, how does it translate into the riders' work? If not, how could it be implemented to give added value to your work?
Customers	23	Experience receivers	Understand their attitude to environmental sustainability and the experience with the partners of the ecosystem	Do you care about environmental sustainability in your daily purchases? Do you choose brands based on how sustainable they are? Are you willing to pay for environmental sustainability?

Source(s): The authors’ elaboration