Internal and external factors emerged from the qualitative content analysis
| Themes | Codes | Description | No | % |
|---|---|---|---|---|
| Internal factors | Business dimension |
| 3 | 20 |
| Skills and knowledge |
| 7 | 47 | |
| 14 | 93 | ||
| Entrepreneurial Intentionality and mental model Time Sustainable tourism culture and responsible behaviours |
| 15 | 100 | |
| 14 | 93 | ||
| 15 | 100 | ||
| External factors | Policies, incentives, subsides |
| 9 | 60 |
| Digital technologies |
| 5 | 33 | |
| Tourism demand Skills and knowledge Time Supply chain |
| 13 | 87 | |
| 14 | 93 | ||
| 14 | 93 | ||
| 15 | 100 | ||
| Natural and cultural resource setting Climate change |
| 15 | 100 | |
| 0 | 0% |
| Themes | Codes | Description | No | % |
|---|---|---|---|---|
| Internal factors | Business dimension | Small and micro business dimension ( | 3 | 20 |
| Skills and knowledge | Re-skilling of employees to innovate BMI for sustainability ( | 7 | 47 | |
Knowledge of specific conditions of small villages and tourism sector (own elaboration) | 14 | 93 | ||
| Entrepreneurial Intentionality and mental model | Perception and exploitation of new business opportunities ( | 15 | 100 | |
Time awareness and future-oriented temporal perspective of entrepreneurs (own elaboration) | 14 | 93 | ||
Firms' values and behaviours attentive to socioeconomic and environmental issues ( | 15 | 100 | ||
| External factors | Policies, incentives, subsides | Policies, incentives, subsides supporting new entrepreneurial opportunities ( | 9 | 60 |
| Digital technologies | Digital technologies supporting new business models ( | 5 | 33 | |
| Tourism demand | Growing demand for participation and immersion in authentic contexts ( | 13 | 87 | |
Human resources with capabilities required by widespread hotels' value proposition (own elaboration) | 14 | 93 | ||
Time awareness and future-oriented temporal perspective of epolicymakers (own elaboration) | 14 | 93 | ||
Supply chain relationship (own elaboration) | 15 | 100 | ||
| Natural and cultural resource setting | Availability of unique cultural and historic resource (own elaboration) | 15 | 100 | |
Climate variability that challenges traditional ways of doing business ( | 0 | 0% |
Source(s): Own elaboration; Table by authors
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