Table 4

Internal and external factors emerged from the qualitative content analysis

ThemesCodesDescriptionNo%
Internal factorsBusiness dimension
  • -

    Small and micro business dimension (Reinhold et al., 2019)

320
Skills and knowledge
  • -

    Re-skilling of employees to innovate BMI for sustainability (Dias et al., 2020; Freytag and Hjalager, 2021)

747
  • -

    Knowledge of specific conditions of small villages and tourism sector (own elaboration)

1493
Entrepreneurial Intentionality and mental model
Time
Sustainable tourism culture and responsible behaviours
  • -

    Perception and exploitation of new business opportunities (Souto, 2015)

15100
  • -

    Time awareness and future-oriented temporal perspective of entrepreneurs (own elaboration)

1493
  • -

    Firms' values and behaviours attentive to socioeconomic and environmental issues (Paniccia and Baiocco, 2020)

15100
External factorsPolicies, incentives, subsides
  • -

    Policies, incentives, subsides supporting new entrepreneurial opportunities (Hjalager and Madsen, 2018)

960
Digital technologies
  • -

    Digital technologies supporting new business models (Pappas et al., 2021)

533
Tourism demand
Skills and knowledge
Time
Supply chain
  • -

    Growing demand for participation and immersion in authentic contexts (Hjalager and Madsen, 2018)

1387
  • -

    Human resources with capabilities required by widespread hotels' value proposition (own elaboration)

1493
  • -

    Time awareness and future-oriented temporal perspective of epolicymakers (own elaboration)

1493
  • -

    Supply chain relationship (own elaboration)

15100
Natural and cultural resource setting
Climate change
  • -

    Availability of unique cultural and historic resource (own elaboration)

15100
  • -

    Climate variability that challenges traditional ways of doing business (Valdivia and Barbieri, 2014)

00%

Source(s): Own elaboration; Table by authors

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