Table 5

Overview of widespread hotels' BM value elements

Value creationValue proposition
Key relationships
Construction firms, artisans and suppliers
Art and craft shops
Restaurants
Tour guides
Employees
Tourists
Residents
Municipal and regional institutions
Key activities
Restorations works of historic buildings
Revitalization of local traditions (such as festivals, food and wine)
Organizations of tours (e.g. by bike, horse) also guided by villagers
Active involvement of tourists in the creation of the experience
Incentives supporting the production-distribution process
Key resources
Local cultural and natural resources of villages, including castles, noble palaces, medieval manors, stone houses
Local human resources
Financial resources
Services offered
Accommodation in authentic rooms/suites in historic buildings scattered throughout small and remote villages
Tourists' experiences of immersion in local cultural and natural contexts, involving local community and tourists in the production/distribution process
Problem addressed
Depopulation/abandonment of small/remote villages of historic and cultural value
Tourists' needs
Demand for participation and immersion in authentic contexts
Value capture
Cost structure
Savings from efficient resource consumption following the adoption of environment-friendly materials and eco-innovative technologies
Government subsides
Revenue streams
Combination of accommodation and tourist experiences involving also tourists and residents based on the local resource setting

Source(s): Own elaboration; Table by authors

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