Table 2

Cross-analysis of the four themes found in the interpretative analysis of data in the study and the generic barriers from the literature review

Barriers found in literature/themes developed from the empirical dataTheme 1: Safety cultureTheme 2: Business modelTheme 3: The meaning of innovationTheme 4: Managing barriers
1. Professional differences, attitudes, valuesStrongly held values at the customers
The culture of carefulness and precaution influences the collaborative climate
A growing realization of the need for a collaborative mindset, but not explicitly communicatedThe customers are not used to think in terms of innovationLack of mutual knowledge and a shared view
2. StructuresThe structure mirrors the customers' regulated production processes  Restricted access for the supplier to the customers' organizations
3. Lack of resources, staff, skills Lack of knowledge of the respective business models  
4. Organizational policies, rulesThe safety culture manifested in regulations
Regulative procedures imprint everyday work
Aspects of the “old” contract prevailsAmbitions for more radical innovation in conflict with safety regulations in existing production processesThe supplier took the initiative to interact with the customers
5. Lack of management No incentives for the customers to learn more about the supplier Innovation not of strategic importance for the customers' managers
6. Communication  Different meanings complicate communicationLack of communication
Lack of processes for sharing experiences
7. Distance Operative personnel not involved in contract discussions Distance between management and operations in both supplier and customer organizations
8. Relations, conflictsReluctance to interact with external partners
Growing acceptance for innovation from the customers
The business model regulates current relations
The customers re-negotiated supplier contracts every 3–5 years
 Processes for sharing of experiences between supplier and customers are lacking

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