Table 2

The RO of a rapidly growing software first-generation family firm

RO processesOrchestrator actorsFirst-order dataSecond-order themesMain orchestration character
StructuringFounder and manager
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    If the applicants express career ambitions or other self-centered utterances, we instantly take them out of the recruitment process. (HR manager)

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    We [i.e. top management] unexpectedly visit our employees at their workplaces and talk with them, thereby really getting to know them and what drives them. (HR manager)

  • -

    Through personal conversations with each employee, I highlight the importance of collaboration. (Founder)

  • -

    The teams continuously notify us of new team members' achievements and enthusiasm. (HR manager)

  • -

    We prioritize values and passion, in fact, they are more important than competence. (HR manager)

Monitoring of applicants' and employees' valuesValue-based selection and collectivistic conformity
Team members
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    Our company is almost free of hierarchies. The disadvantage is that there are almost no career opportunities. (Team member)

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    We do not like individualism and competition between co-workers. (Founder)

  • -

    Team members' cooperation develops better without team leaders. (Founder)

  • -

    A team leader has a tendency to lock the team. (HR manager)

  • -

    The team members need to find their own individual driving force. (HR manager)

  • -

    To create growth and scale up, we came up with this self-organizing solution. (Founder)

  • -

    The term “we” always contains degrees of tolerance. (Founder)

  • -

    I think it's clearer than ever that we need to work together to create the world we want. (Founder)

  • -

    Here, you have the ability to develop your skills—just ask for the resources. (Team member)

  • -

    Our family culture and our flat organization strongly support growth. (Team member)

  • -

    Frankly, the team is like my second family, almost like a cult. (Team member)

Competence development and growth are supported by collectivistic and family-based norms
BundlingFounder and manager
  • -

    Cultural issues are very important, and creating a strong team feeling can solve individual problems. (HR manager)

Reduction of documentation by self-governing teamsTeam responsibility-based arrangements
Team crew
  • -

    By reducing the documentation, the employees have to cooperate more, thereby building trust and co-work. (HR manager)

  • -

    The team takes care of every problem, we should not report them to a manager. (Team member)

  • -

    The teams are composed of the staff, they constitute a pod [i.e. independent unit of the company]. (Team member)

  • -

    The staff should pay full attention to their problems, not to management control. (Founder)

Founder and manager
  • -

    The team is your second family, which the managers help to be independent. (Team member)

Responsibility and autonomously driven team-bundling
Team crew
  • -

    The teams shape their culture on their own, but responsibility is at the core of it. (HR Manager)

  • -

    The team is your second family, which the managers help to be independent. (Team member)

  • -

    We never have to be told what to do, we just do it, we take responsibility. (Team member)

  • -

    We decide and take care of the performance metrics by ourselves—we create them. (Team member)

  • -

    You are free to act, but be aware of your responsibilities. (Team member)

  • -

    It is essential that we compose the team to include different personalities and competences. (Team member)

  • -

    Based on who you are [i.e. your personality], the team supports and unleashes your potential. (Team member)

LeveragingFounder
  • -

    You must dare to make mistakes. Go ahead and experiment. (Founder)

  • -

    We embrace mistakes and praise those who have made them. (Founder)

  • -

    A basic thought we have is that failure and improvement are connected. (Founder)

  • -

    If something turns out to be a failure, it probably depends on lack of clarity from my side. (Founder)

Daring to fail is a key to developmentCustomer-included value creation
Team crew
  • -

    It's explicit that you should try by yourself—it is ok if you fail. (Team member)

  • -

    We take care of our mistakes ourselves [in the team]. We are expected to do our best, and the management never controls us. (Team member)

Founder
  • -

    With our modular system we meet our customers' needs. (Founder)

  • -

    This creative and constructive process brings out the best in our customers. (Company website)

The customer becomes an active part of the team
Team crew
  • -

    The trust between us and the customer is essential, it gives us meaning. (Team member)

  • -

    The customer is actually part of the team. (Team member)

  • -

    You develop a feeling for what the customers and the team want from you; often you get gratitude in return. (Team member)

  • -

    Our teams are quite small and we work very closely with our customers in delivering our technical solutions, so a sense of trustworthiness develops. (Team member)

  • -

    Most importantly, the customer must be closely related to the business. In this way, the teams deliver customized solutions. (Founder)

Team crew
  • -

    The target metrics are decided by the teams themselves. (Founder)

  • -

    We [i.e. the team] completely take care of the delivery—we have the control and responsibility. (Team member)

  • -

    We have developed high-performance teams. We build customer relationships and provide according to their needs. (Team member)

  • -

    As much as possible, we visit the customers, even when they are located in other countries. (Team member)

  • -

    By strongly focusing on the customer, we learn, adapt and build relationships. (Team member)

Directly team-controlled performance and customization generate growth energy

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