Table 6 Discriminant validity 1 2 3 4 5... | Emerald Publishing

Table 6

Discriminant validity

	1	2	3	4	5	6	7	8	9	10	11	12	13
Attitude	(0.890)
Subjective Norms	0.716**	(0.908)
Behavior Control	0.731**	0.737**	(0.927)
Pleasure	0.358**	0.416**	0.405**	(0.874)
Arousal	0.338**	0.350**	0.391**	0.627**	(0.887)
Dominance	−0.165**	−0.121*	−0.151**	0.269**	0.338**	(0.827)
Usefulness	0.354**	0.511**	0.436**	0.359**	0.293**	−0.015	(0.800)
Perceived Ease	0.213**	0.320**	0.270**	0.332**	0.272**	−0.004	0.529**	(0.852)
Optimism	−0.235**	−0.156**	−0.205**	0.141**	0.130**	0.367**	0.051	0.005	(0.872)
Innovativeness	0.369**	0.379**	0.384**	0.312**	0.259**	−0.087	0.550**	0.425**	−0.015	(0.853)
Discomfort	0.384**	0.378**	0.400**	0.369**	0.231**	−0.088	0.541**	0.411**	−0.011	0.712**	(0.884)
Insecurity	0.716**	0.358**	0.436**	0.468**	0.331**	−0.087	0.521**	0.413**	−0.016	0.728**	0.367**	(0.827)
Adoption Intention	0.580**	0.578**	0.208**	0.592**	0.571**	0.291**	0.615**	0.545**	0.188**	0.521**	0.582**	0.712**	(0.846)

	1	2	3	4	5	6	7	8	9	10	11	12	13
Attitude	(0.890)
Subjective Norms	0.716**	(0.908)
Behavior Control	0.731**	0.737**	(0.927)
Pleasure	0.358**	0.416**	0.405**	(0.874)
Arousal	0.338**	0.350**	0.391**	0.627**	(0.887)
Dominance	−0.165**	−0.121*	−0.151**	0.269**	0.338**	(0.827)
Usefulness	0.354**	0.511**	0.436**	0.359**	0.293**	−0.015	(0.800)
Perceived Ease	0.213**	0.320**	0.270**	0.332**	0.272**	−0.004	0.529**	(0.852)
Optimism	−0.235**	−0.156**	−0.205**	0.141**	0.130**	0.367**	0.051	0.005	(0.872)
Innovativeness	0.369**	0.379**	0.384**	0.312**	0.259**	−0.087	0.550**	0.425**	−0.015	(0.853)
Discomfort	0.384**	0.378**	0.400**	0.369**	0.231**	−0.088	0.541**	0.411**	−0.011	0.712**	(0.884)
Insecurity	0.716**	0.358**	0.436**	0.468**	0.331**	−0.087	0.521**	0.413**	−0.016	0.728**	0.367**	(0.827)
Adoption Intention	0.580**	0.578**	0.208**	0.592**	0.571**	0.291**	0.615**	0.545**	0.188**	0.521**	0.582**	0.712**	(0.846)

Note(s): **Correlation is significant at the 0.01 level (2-tailed)

*Correlation is significant at the 0.05 level (2-tailed)