SEM path coefficient analysis
| Hypotheses | Estimate | p | Hypothesis supported |
|---|---|---|---|
| 1. Attitude → AI | 0.252 | *** | Supported |
| 2. Subjective norms → AI | −0.229 | 0.014 | Not-Supported |
| 3. Perceived behavior control → AI | −0.086 | 0.367 | Not-Supported |
| 4. Pleasure → AI | −0.042 | 0.718 | Not-Supported |
| 5. Arousal → AI | 0.097 | 0.287 | Not-Supported |
| 6. Dominance → AI | 0.277 | *** | Supported |
| 7. Perceived usefulness → AI | 0.033 | *** | Supported |
| 8. Perceived ease of use → AI | 0.309 | 0.069 | Not-Supported |
| 9. Optimism → AI | −0.036 | 0.369 | Not-Supported |
| 10. Innovativeness → AI | 0.277 | *** | Supported |
| 11. Discomfort → AI | 0.010 | 0.886 | Not-Supported |
| 12. Insecurity → AI | 0.939 | *** | Supported |
| Hypotheses | Estimate | Hypothesis supported | |
|---|---|---|---|
| 1. Attitude → AI | 0.252 | *** | Supported |
| 2. Subjective norms → AI | −0.229 | 0.014 | Not-Supported |
| 3. Perceived behavior control → AI | −0.086 | 0.367 | Not-Supported |
| 4. Pleasure → AI | −0.042 | 0.718 | Not-Supported |
| 5. Arousal → AI | 0.097 | 0.287 | Not-Supported |
| 6. Dominance → AI | 0.277 | *** | Supported |
| 7. Perceived usefulness → AI | 0.033 | *** | Supported |
| 8. Perceived ease of use → AI | 0.309 | 0.069 | Not-Supported |
| 9. Optimism → AI | −0.036 | 0.369 | Not-Supported |
| 10. Innovativeness → AI | 0.277 | *** | Supported |
| 11. Discomfort → AI | 0.010 | 0.886 | Not-Supported |
| 12. Insecurity → AI | 0.939 | *** | Supported |
Note(s): AI reflects adoption intention
*** Reflects hypothesis is significant