Table 1

Summary of prior literature

Contribution to success of companiesReferencesImplications from the perspective of the current study
Digital orientation
  • - Paves the way toward functional changes

  • - Improves existing operational strategies

  • - Provides strategic direction

  • - Mitigates operational difficulties

  • - Mitigates loss of concentrated scope

  • - Reduces operational difficulties

  • - Results in operational and financial benefits

  • - Enhances cost efficiencies

  • - Poses competitive advantages

Porter and Heppelmann (2014), Matt et al. (2015), Hess et al. (2016), Libert et al. (2016), Koh et al. (2019), Martinez et al. (2019), Rubbio et al. (2019), Tortorella et al. (2019), Vial (2019), Singh et al. (2020), Kindermann et al. (2021), Arias-Pérez and Vélez-Jaramillo (2022) Digital orientation has the potential to contribute to companies’ financial success, but the direct influence of digital orientation on companies’ financial success has not yet been investigated. → H1
Digital intensity
  • - Assists in exploiting opportunities and preventing threats caused by digital technologies

  • - Reaps the benefits of a strong vision when aligning digital investments with a common direction

  • - Alleviates decision-making difficulties regarding the scale and scope of operations

  • - Promotes engagement in more areas of digital transformation within companies’ current capacities

Westerman et al. (2012), Nambisan et al. (2017), Singh and Hess (2017), Dattée et al. (2018), Warner and Wäger (2019) Digital intensity has the potential to contribute to companies’ financial success, but the direct influence of digital intensity on companies’ financial success has not yet been investigated. → H2
 
  • - Assists in the development of a clear vision and control over the selection of the domain within which a company wants to cover digital technologies

  • - Assists is reducing the complex nature and the need to be selective about the scope of digital technologies used

  • - Helps to manage the number of engaged actors and complexity

Westerman et al. (2012), Matt et al. (2015), Hess et al. (2016), Nambisan et al. (2017), Dattée et al. (2018), Vial (2019) Digital intensity has the potential to facilitate digital transformation, but its moderating effect on the relationship between digital orientation and financial success has not yet been investigated. → H5
Digital maturity
  • - Assists in the development of a clear vision and effective governance, which facilitates the targeting of digital investments in accordance with company objectives

  • - Increases the effectiveness of commitments to the use of and the utilization of digital technologies

  • - Mediates the relationship between capabilities to utilize technology and innovation cases to examine the effects of digital transformation

  • - Enhances the effects of Industry 4.0 technologies

Westerman et al. (2012), Kane et al. (2017), Arkhipova and Vaia (2018), Fettermann et al. (2018), Khin and Ho (2019), Gurumurthy et al. (2020) Digital maturity level has the potential to facilitate digital transformation, but its mediating effect on the relationships between digital orientation and financial success, as well as digital intensity and financial success, has not yet been investigated. → H3andH4

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