Table 5

Results of moderation analyses


Dependent variables
Financial success
Net profitOperating profit
Model 8Model 9Model 10Model 11Model 12Model 13Model 14Model 15
Controls
No. of employees−0.016*** (−0.002)−0.016*** (−0.002)−0.016*** (0.002)−0.016*** (0.002)−0.023*** (0.002)−0.024*** (0.002)−0.024*** (0.002)−0.026*** (0.003)
Revenue change−0.134 (1,356)−0.129 (1,361)−0.127 (1,365)−0.219 (1,324)−0.151 (1,530)−0.148 (1,536)−0.151 (1,541)−0.249 (1,501)
Industry−30,614 (43,044)−32,124 (43,421)−31,348 (43,953)−18,101 (42,823)−40,969 (48,575)−41,653 (49,016)−42,569 (49,616)−28,444 (48,526)
Ownership51,122 (44,876)52,364 (45,174)52,845 (45,473)28,048 (44,787)59,457 (50,642)60,020 (50,995)59,452 (51,332)33,012 (50,752)
Main effects
Digital orientation −0.272 (−0.824)−0.197 (−0.996)8,043 (2,789**) −0.123 (−0.930)−0.211 (1,124)8,574 (3,160**)
Moderation effects
Digital intensity  −1,902 (14,124)23,058 (15,822)  2,245 (15,944)28,859 (17,929)
Interaction effect
Digital orientation*   −1,508**   −1,608**
Digital intensity   (0.479)   (0.543)
Model summary
F17,258***13,742***11,375***11,788***28,973***23,021***19,054***18,495***
R20.3270.3280.3280.3730.4490.4490.4500.482
Adjusted R20.3080.3040.2990.3410.4340.4300.4260.456

Note(s): Unstandardized coefficients and standard errors (in parentheses) are reported

***p ≤ 0.001, ** 0.001 < p ≤ 0.01, * 0.01 < p ≤ 0.1

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