Summary of hypothesis test results
| Hypothesis | Models | Hypothesis support | Interpretation |
|---|---|---|---|
| H1: Digital orientation affects financial success | 2, 5, 10, 14 | Not supported | Digital orientation does not directly contribute to the financial success of companies |
| H2: Digital intensity affects financial success | 2, 5, 10, 14 | Not supported | Digital intensity does not directly contribute to the financial success of companies |
| H3: Digital maturity facilitates the relation between digital orientation and financial success | 1–7 | Fully supported | Digital maturity acts as a mediator between digital orientation and the financial success of companies. Digital orientation positively affects financial success via digital maturity |
| H4: Digital maturity facilitates the relation between digital intensity and financial success | 1–7 | Fully supported | Digital maturity acts as a mediator between digital intensity and the financial success of companies. Digital intensity positively affects financial success via digital maturity |
| H5: Digital intensity strengthens the relation between digital orientation and financial success | 8–15 | Fully supported | Digital intensity negatively moderates the relation between digital orientation and the financial success of companies. Digital intensity decreases the contribution of digital orientation to financial success |
| Hypothesis | Models | Hypothesis support | Interpretation |
|---|---|---|---|
| 2, 5, 10, 14 | Not supported | Digital orientation does not directly contribute to the financial success of companies | |
| 2, 5, 10, 14 | Not supported | Digital intensity does not directly contribute to the financial success of companies | |
| 1–7 | Fully supported | Digital maturity acts as a mediator between digital orientation and the financial success of companies. Digital orientation positively affects financial success via digital maturity | |
| 1–7 | Fully supported | Digital maturity acts as a mediator between digital intensity and the financial success of companies. Digital intensity positively affects financial success via digital maturity | |
| 8–15 | Fully supported | Digital intensity negatively moderates the relation between digital orientation and the financial success of companies. Digital intensity decreases the contribution of digital orientation to financial success |
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