Table II Result of the exploratory... | Emerald Publishing

Table II

Result of the exploratory factor analysis of attributes

	Factors
Items	Ecologic well-being	Nutritional content	Price	Natural content	Sensory appeal
AT9. Organic food is packed in an environmentally friendly way	0.62
AT10. Organic food is produced in such a way that animals do not feel pain	0.87
AT11. Organic food is produced in such a way that respects animals’ rights	0.90
AT1. Organic food has many vitamins and minerals		0.81
AT2. Organic food keeps me healthy		0.58
AT3. Organic food is nutritious		0.74
AT4. Organic food is rich in protein		0.46
AT15. Organic food is expensive			0.95
AT16. The price of organic food is high			0.95
AT5. Organic food contains no additives				0.84
AT6. Organic food has natural ingredients				0.59
AT7. Organic food does not have artificial ingredients				0.70
AT12. Organic food has good appearance					0.60
AT13. Organic food has a nice texture					0.93
AT14. Organic food is tasty					0.53
Cronbach’s α	0.84	0.72	0.95	0.73	0.72

	Factors
Items	Ecologic well-being	Nutritional content	Price	Natural content	Sensory appeal
AT9. Organic food is packed in an environmentally friendly way	0.62
AT10. Organic food is produced in such a way that animals do not feel pain	0.87
AT11. Organic food is produced in such a way that respects animals’ rights	0.90
AT1. Organic food has many vitamins and minerals		0.81
AT2. Organic food keeps me healthy		0.58
AT3. Organic food is nutritious		0.74
AT4. Organic food is rich in protein		0.46
AT15. Organic food is expensive			0.95
AT16. The price of organic food is high			0.95
AT5. Organic food contains no additives				0.84
AT6. Organic food has natural ingredients				0.59
AT7. Organic food does not have artificial ingredients				0.70
AT12. Organic food has good appearance					0.60
AT13. Organic food has a nice texture					0.93
AT14. Organic food is tasty					0.53
Cronbach’s α	0.84	0.72	0.95	0.73	0.72