Table III Result of exploratory factor...

Table III

Result of exploratory factor analysis of perceived value

	Factors
Items	Emotional value	Functional value	Economic value	Social value
VP1. Organic food is good for health	0.59
VP6. Organic food is tasty	0.67
VP12. Consuming organic food makes me feel good	0.84
VP13. Consuming organic food makes me want more	0.64
VP14. I like to consume organic food	0.99
VP15. I feel calm regarding the consumption of organic food	0.64
VP2. Organic food is well produced		0.61
VP3. Organic food is reliable		0.87
VP4. Organic food has an acceptable safety standard		0.87
VP5. Organic food has a consistent quality		0.80
VP7. Organic food has an acceptable quality standard		0.66
VP8. Organic food has a reasonable price			0.77
VP9. Organic food offers benefit for the money spent			0.60
VP10. Organic food is a good product regarding its price			0.71
VP11. Organic food is cheap compared to other products			0.61
VP16. Consuming organic food helps me feel socially accepted				0.67
VP17. Consuming organic food makes a good impression on members of my family				0.85
VP18. Consuming organic food matches the eating culture and tradition of my social circle				0.71
Cronbach’s α	0.88	0.88	0.78	0.82

	Factors
Items	Emotional value	Functional value	Economic value	Social value
VP1. Organic food is good for health	0.59
VP6. Organic food is tasty	0.67
VP12. Consuming organic food makes me feel good	0.84
VP13. Consuming organic food makes me want more	0.64
VP14. I like to consume organic food	0.99
VP15. I feel calm regarding the consumption of organic food	0.64
VP2. Organic food is well produced		0.61
VP3. Organic food is reliable		0.87
VP4. Organic food has an acceptable safety standard		0.87
VP5. Organic food has a consistent quality		0.80
VP7. Organic food has an acceptable quality standard		0.66
VP8. Organic food has a reasonable price			0.77
VP9. Organic food offers benefit for the money spent			0.60
VP10. Organic food is a good product regarding its price			0.71
VP11. Organic food is cheap compared to other products			0.61
VP16. Consuming organic food helps me feel socially accepted				0.67
VP17. Consuming organic food makes a good impression on members of my family				0.85
VP18. Consuming organic food matches the eating culture and tradition of my social circle				0.71
Cronbach’s α	0.88	0.88	0.78	0.82

Sharing Unavailable