Result of exploratory factor analysis of trust
| Items | Factor load |
|---|---|
| CONF2. I trust that someone who sells certified organic food really sells quality organic food | 0.86 |
| CONF3. I trust the quality seal of organic food | 0.94 |
| CONF4. I trust the institutions that certify organic food | 0.92 |
| Items | Factor load |
|---|---|
| CONF2. I trust that someone who sells certified organic food really sells quality organic food | 0.86 |
| CONF3. I trust the quality seal of organic food | 0.94 |
| CONF4. I trust the institutions that certify organic food | 0.92 |
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