Table VI Result of multiple regression... | Emerald Publishing

Table VI

Result of multiple regression analysis (initial model)

Independent variables	SE	β	t	p-value
Constant	0.040		0.00	1.000
Trust	0.052	0.266	5.12	0.000
Emotional value	0.059	0.662	11.17	0.000
Functional value	0.059	−0.009	−0.14	0.886
Economic value	0.045	0.123	2.72	0.007
Social value	0.042	0.149	3.56	0.000
Nutritional content	0.047	−0.018	−0.37	0.708
Economic well-being	0.048	−0.012	−0.24	0.809
Natural content	0.055	0.069	1.24	0.214
Sensorial attribute	0.053	−0.148	−2.72	0.006
Price	0.045	−0.082	−1.84	0.067

Independent variables	SE	β	t	p-value
Constant	0.040		0.00	1.000
Trust	0.052	0.266	5.12	0.000
Emotional value	0.059	0.662	11.17	0.000
Functional value	0.059	−0.009	−0.14	0.886
Economic value	0.045	0.123	2.72	0.007
Social value	0.042	0.149	3.56	0.000
Nutritional content	0.047	−0.018	−0.37	0.708
Economic well-being	0.048	−0.012	−0.24	0.809
Natural content	0.055	0.069	1.24	0.214
Sensorial attribute	0.053	−0.148	−2.72	0.006
Price	0.045	−0.082	−1.84	0.067