Result of multiple regression analysis (final model)
| Independent variables | SE | β | t | p-value |
|---|---|---|---|---|
| Constant | 0.040 | 0.00 | 1.000 | |
| Trust | 0.043 | 0.274 | 6.31 | 0.000 |
| Emotional value | 0.047 | 0.690 | 14.68 | 0.000 |
| Economic value | 0.041 | 0.156 | 3.81 | 0.000 |
| Social value | 0.040 | 0.149 | 3.68 | 0.000 |
| Sensory attribute | 0.047 | −0.159 | −3.36 | 0.001 |
| Independent variables | SE | |||
|---|---|---|---|---|
| Constant | 0.040 | 0.00 | 1.000 | |
| Trust | 0.043 | 0.274 | 6.31 | 0.000 |
| Emotional value | 0.047 | 0.690 | 14.68 | 0.000 |
| Economic value | 0.041 | 0.156 | 3.81 | 0.000 |
| Social value | 0.040 | 0.149 | 3.68 | 0.000 |
| Sensory attribute | 0.047 | −0.159 | −3.36 | 0.001 |
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