Promotional statement and claim
| Promotional statement | Claim |
|---|---|
| General health and nutrition | Good for general health |
| Health professionals recommend/prevents illness | |
| Easily digested | |
| Contain specific nutrients | Contain vitamins/minerals |
| Protein-rich food | |
| High in fibres | |
| Minimizes/eliminates certain substances | Natural or pure |
| Low calories/lean | |
| Sugar free | |
| Low in fat | |
| Consumer related | Taste/smell |
| Convenient/quick | |
| High-quality goodness | |
| For weight control | Weight control |
| Miscellaneous | Miscellaneous |
| Promotional statement | Claim |
|---|---|
| General health and nutrition | Good for general health |
| Health professionals recommend/prevents illness | |
| Easily digested | |
| Contain specific nutrients | Contain vitamins/minerals |
| Protein-rich food | |
| High in fibres | |
| Minimizes/eliminates certain substances | Natural or pure |
| Low calories/lean | |
| Sugar free | |
| Low in fat | |
| Consumer related | Taste/smell |
| Convenient/quick | |
| High-quality goodness | |
| For weight control | Weight control |
| Miscellaneous | Miscellaneous |
Source(s): Our elaboration on Pratt and Pratt (1995)