Table 7

Product category by target

Product_categoryTarget
Frequency
Pct Riga
Pct col
WomenGeneric for everyoneMenTotal
Dietary supplement134170207511
26.2233.2740.51
28.9438.0350.99
Beverages non-alcoholic1008416200
50.0042.008.00
21.6018.793.94
Milk and dairy products653816119
54.6231.9313.45
14.048.503.94
Miscellaneous27382691
29.6741.7628.57
5.838.506.40
Bread, cereals and pasta44211782
53.6625.6120.73
9.504.704.19
Desserts/foods high in fat or sugar24222167
35.8232.8431.34
5.184.925.17
Ingredients and condiments25151959
42.3725.4232.20
5.403.364.68
Protein-rich food15242059
25.4240.6833.90
3.245.374.93
Beverages alcoholic364756
5.3610.7183.93
0.651.3411.58
Vegetables12151643
27.9134.8837.21
2.593.363.94
Fruits1414129
48.2848.283.45
3.023.130.25
Total4634474061,316

Note(s): Sample size = 1,316

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