Table 9 Statement by season... | Emerald Publishing

Table 9

Statement by season

Promotional_statement	Season
Promotional_statement	Summer/spring	Fall/winter	Total
Consumer related	159	305	464
	12.08	23.18	35.26
	34.27	65.73
	23.25	48.26
Contains specific nutrients	208	132	340
	15.81	10.03	25.84
	61.18	38.82
	30.41	20.89
General health and nutrition	169	101	270
	12.84	7.67	20.52
	62.59	37.41
	24.71	15.98
For weight control	86	52	138
	6.53	3.95	10.49
	62.32	37.68
	12.57	8.23
Minimizes/eliminates certain substances	42	30	72
	3.19	2.28	5.47
	58.33	41.67
	6.14	4.75
Miscellaneous	20	12	32
	1.52	0.91	2.43
	62.50	37.50
	2.92	1.90
Total	684	632	1,316
Total	51.98	48.02	100.00

Promotional_statement	Season
Promotional_statement	Summer/spring	Fall/winter	Total
Consumer related	159	305	464
	12.08	23.18	35.26
	34.27	65.73
	23.25	48.26
Contains specific nutrients	208	132	340
	15.81	10.03	25.84
	61.18	38.82
	30.41	20.89
General health and nutrition	169	101	270
	12.84	7.67	20.52
	62.59	37.41
	24.71	15.98
For weight control	86	52	138
	6.53	3.95	10.49
	62.32	37.68
	12.57	8.23
Minimizes/eliminates certain substances	42	30	72
	3.19	2.28	5.47
	58.33	41.67
	6.14	4.75
Miscellaneous	20	12	32
	1.52	0.91	2.43
	62.50	37.50
	2.92	1.90
Total	684	632	1,316
Total	51.98	48.02	100.00

Note(s): Sample size = 1,316