Table 10 Claim per year Claim Year 2014...

Table 10

Claim per year

Claim	Year
Claim	2014	2015	2016	2017	Total
Taste/smell	68	78	53	207	406
	5.17	5.93	4.03	15.73	30.85
	16.75	19.21	13.05	50.99
	17.62	21.61	22.65	61.79
Contains vitamins/minerals	46	56	49	70	221
	3.50	4.26	3.72	5.32	16.79
	20.81	25.34	22.17	31.67
	11.92	15.51	20.94	20.90
Good for general health	72	50	31	20	173
	5.47	3.80	2.36	1.52	13.15
	41.62	28.90	17.92	11.56
	18.65	13.85	13.25	5.97
Weight control	43	56	28	11	138
	3.27	4.26	2.13	0.84	10.49
	31.16	40.58	20.29	7.97
	11.14	15.51	11.97	3.28
High in fibres	34	27	12	3	76
	2.58	2.05	0.91	0.23	5.78
	44.74	35.53	15.79	3.95
	8.81	7.48	5.13	0.90
Health professional recommends	23	20	13	2	58
	1.75	1.52	0.99	0.15	4.41
	39.66	34.48	22.41	3.45
	5.96	5.54	5.56	0.60
High-quality goodness	28	16	9	1	54
	2.13	1.22	0.68	0.08	4.10
	51.85	29.63	16.67	1.85
	7.25	4.43	3.85	0.30
Protein-rich food	15	20	6	0	41
	1.14	1.52	0.46	0.00	3.12
	36.59	48.78	14.63	0.00
	3.89	5.54	2.56	0.00
Low calorie/lean	9	17	6	3	35
	0.68	1.29	0.46	0.23	2.66
	25.71	48.57	17.14	8.57
	2.33	4.71	2.56	0.90
Miscellaneous	9	5	11	7	32
	0.68	0.38	0.84	0.53	2.43
	28.13	15.63	34.38	21.88
	2.33	1.39	4.70	2.09
Easily digested	15	6	2	1	24
	1.14	0.46	0.15	0.08	1.82
	62.50	25.00	8.33	4.17
	3.89	1.66	0.85	0.30
Natural or pure	5	2	5	9	21
	0.38	0.15	0.38	0.68	1.60
	23.81	9.52	23.81	42.86
	1.30	0.55	2.14	2.69
Hair growth	8	2	5	0	15
	0.61	0.15	0.38	0.00	1.14
	53.33	13.33	33.33	0.00
	2.07	0.55	2.14	0.00
Low in fat	5	0	2	1	8
	0.38	0.00	0.15	0.08	0.61
	62.50	0.00	25.00	12.50
	1.30	0.00	0.85	0.30
Sugar free	2	4	2	0	8
	0.15	0.30	0.15	0.00	0.61
	25.00	50.00	25.00	0.00
	0.52	1.11	0.85	0.00
Convenient/quick	4	0	0	0	4
	0.30	0.00	0.00	0.00	0.30
	100.00	0.00	0.00	0.00
	1.04	0.00	0.00	0.00
Contains specific fat	0	2	0	0	2
	0.00	0.15	0.00	0.00	0.15
	0.00	100.00	0.00	0.00
	0.00	0.55	0.00	0.00
Total	386	361	234	335	1,316
Total	29.33	27.43	17.78	25.46	100.00

Claim	Year
Claim	2014	2015	2016	2017	Total
Taste/smell	68	78	53	207	406
	5.17	5.93	4.03	15.73	30.85
	16.75	19.21	13.05	50.99
	17.62	21.61	22.65	61.79
Contains vitamins/minerals	46	56	49	70	221
	3.50	4.26	3.72	5.32	16.79
	20.81	25.34	22.17	31.67
	11.92	15.51	20.94	20.90
Good for general health	72	50	31	20	173
	5.47	3.80	2.36	1.52	13.15
	41.62	28.90	17.92	11.56
	18.65	13.85	13.25	5.97
Weight control	43	56	28	11	138
	3.27	4.26	2.13	0.84	10.49
	31.16	40.58	20.29	7.97
	11.14	15.51	11.97	3.28
High in fibres	34	27	12	3	76
	2.58	2.05	0.91	0.23	5.78
	44.74	35.53	15.79	3.95
	8.81	7.48	5.13	0.90
Health professional recommends	23	20	13	2	58
	1.75	1.52	0.99	0.15	4.41
	39.66	34.48	22.41	3.45
	5.96	5.54	5.56	0.60
High-quality goodness	28	16	9	1	54
	2.13	1.22	0.68	0.08	4.10
	51.85	29.63	16.67	1.85
	7.25	4.43	3.85	0.30
Protein-rich food	15	20	6	0	41
	1.14	1.52	0.46	0.00	3.12
	36.59	48.78	14.63	0.00
	3.89	5.54	2.56	0.00
Low calorie/lean	9	17	6	3	35
	0.68	1.29	0.46	0.23	2.66
	25.71	48.57	17.14	8.57
	2.33	4.71	2.56	0.90
Miscellaneous	9	5	11	7	32
	0.68	0.38	0.84	0.53	2.43
	28.13	15.63	34.38	21.88
	2.33	1.39	4.70	2.09
Easily digested	15	6	2	1	24
	1.14	0.46	0.15	0.08	1.82
	62.50	25.00	8.33	4.17
	3.89	1.66	0.85	0.30
Natural or pure	5	2	5	9	21
	0.38	0.15	0.38	0.68	1.60
	23.81	9.52	23.81	42.86
	1.30	0.55	2.14	2.69
Hair growth	8	2	5	0	15
	0.61	0.15	0.38	0.00	1.14
	53.33	13.33	33.33	0.00
	2.07	0.55	2.14	0.00
Low in fat	5	0	2	1	8
	0.38	0.00	0.15	0.08	0.61
	62.50	0.00	25.00	12.50
	1.30	0.00	0.85	0.30
Sugar free	2	4	2	0	8
	0.15	0.30	0.15	0.00	0.61
	25.00	50.00	25.00	0.00
	0.52	1.11	0.85	0.00
Convenient/quick	4	0	0	0	4
	0.30	0.00	0.00	0.00	0.30
	100.00	0.00	0.00	0.00
	1.04	0.00	0.00	0.00
Contains specific fat	0	2	0	0	2
	0.00	0.15	0.00	0.00	0.15
	0.00	100.00	0.00	0.00
	0.00	0.55	0.00	0.00
Total	386	361	234	335	1,316
Total	29.33	27.43	17.78	25.46	100.00

Statistics for the claim table with respect to year
Statistics	DF	Value	Prob
Warning: 32% of the cells have expected counts less than 5. The chi-squared may not be a valid test
Chi-squared	48	348.2189	<0.0001
Chi-squared rapp verosim	48	373.1669	<0.0001
Chi-squared MH	1	102.4436	<0.0001
Phi coefficient		0.5144
Contingency coefficient		0.4574
Cramér's V		0.2970

Statistics for the claim table with respect to year
Statistics	DF	Value	Prob
Warning: 32% of the cells have expected counts less than 5. The chi-squared may not be a valid test
Chi-squared	48	348.2189	<0.0001
Chi-squared rapp verosim	48	373.1669	<0.0001
Chi-squared MH	1	102.4436	<0.0001
Phi coefficient		0.5144
Contingency coefficient		0.4574
Cramér's V		0.2970

Note(s): Sample size = 1,316