Table 11 Claim per season Claim Season...

Table 11

Claim per season

Claim	Season
Claim	Summer/spring	Fall/winter	Total
Taste/smell	128	278	406
	9.73	21.12	30.85
	31.53	68.47
	18.71	43.99
Contains vitamins/minerals	148	73	221
	11.25	5.55	16.79
	66.97	33.03
	21.64	11.55
Good for general health	107	66	173
	8.13	5.02	13.15
	61.85	38.15
	15.64	10.44
Weight control	86	52	138
	6.53	3.95	10.49
	62.32	37.68
	12.57	8.23
High in fibres	40	36	76
	3.04	2.74	5.78
	52.63	47.37
	5.85	5.70
Health professional recommends	43	15	58
	3.27	1.14	4.41
	74.14	25.86
	6.29	2.37
High-quality goodness	28	26	54
	2.13	1.98	4.10
	51.85	48.15
	4.09	4.11
Protein-rich food	18	23	41
	1.37	1.75	3.12
	43.90	56.10
	2.63	3.64
Low calorie/lean	20	15	35
	1.52	1.14	2.66
	57.14	42.86
	2.92	2.37
Miscellaneous	20	12	32
	1.52	0.91	2.43
	62.50	37.50
	2.92	1.90
Easily digested	10	14	24
	0.76	1.06	1.82
	41.67	58.33
	1.46	2.22
Natural or pure	11	10	21
	0.84	0.76	1.60
	52.38	47.62
	1.61	1.58
Hair growth	9	6	15
	0.68	0.46	1.14
	60.00	40.00
	1.32	0.95
Low in fat	6	2	8
	0.46	0.15	0.61
	75.00	25.00
	0.88	0.32
Sugar free	5	3	8
	0.38	0.23	0.61
	62.50	37.50
	0.73	0.47
Convenient/quick	3	1	4
	0.23	0.08	0.30
	75.00	25.00
	0.44	0.16
Contains specific fat	2	0	2
	0.15	0.00	0.15
	100.00	0.00
	0.29	0.00
Total	684	632	1,316
Total	51.98	48.02	100.00

Claim	Season
Claim	Summer/spring	Fall/winter	Total
Taste/smell	128	278	406
	9.73	21.12	30.85
	31.53	68.47
	18.71	43.99
Contains vitamins/minerals	148	73	221
	11.25	5.55	16.79
	66.97	33.03
	21.64	11.55
Good for general health	107	66	173
	8.13	5.02	13.15
	61.85	38.15
	15.64	10.44
Weight control	86	52	138
	6.53	3.95	10.49
	62.32	37.68
	12.57	8.23
High in fibres	40	36	76
	3.04	2.74	5.78
	52.63	47.37
	5.85	5.70
Health professional recommends	43	15	58
	3.27	1.14	4.41
	74.14	25.86
	6.29	2.37
High-quality goodness	28	26	54
	2.13	1.98	4.10
	51.85	48.15
	4.09	4.11
Protein-rich food	18	23	41
	1.37	1.75	3.12
	43.90	56.10
	2.63	3.64
Low calorie/lean	20	15	35
	1.52	1.14	2.66
	57.14	42.86
	2.92	2.37
Miscellaneous	20	12	32
	1.52	0.91	2.43
	62.50	37.50
	2.92	1.90
Easily digested	10	14	24
	0.76	1.06	1.82
	41.67	58.33
	1.46	2.22
Natural or pure	11	10	21
	0.84	0.76	1.60
	52.38	47.62
	1.61	1.58
Hair growth	9	6	15
	0.68	0.46	1.14
	60.00	40.00
	1.32	0.95
Low in fat	6	2	8
	0.46	0.15	0.61
	75.00	25.00
	0.88	0.32
Sugar free	5	3	8
	0.38	0.23	0.61
	62.50	37.50
	0.73	0.47
Convenient/quick	3	1	4
	0.23	0.08	0.30
	75.00	25.00
	0.44	0.16
Contains specific fat	2	0	2
	0.15	0.00	0.15
	100.00	0.00
	0.29	0.00
Total	684	632	1,316
Total	51.98	48.02	100.00

Statistics for the claim table compared to season
Statistics	DF	Value	Prob
Warning: 24% of the cells have expected counts less than 5. The chi-squared may not be a valid test
Chi-squared	16	121.0392	<0.0001
Chi-squared rapp verosim	16	124.4086	<0.0001
Chi-squared MH	1	17.6152	<0.0001
Phi coefficient		0.3033
Contingency coefficient		0.2902
Cramér's V		0.3033

Statistics for the claim table compared to season
Statistics	DF	Value	Prob
Warning: 24% of the cells have expected counts less than 5. The chi-squared may not be a valid test
Chi-squared	16	121.0392	<0.0001
Chi-squared rapp verosim	16	124.4086	<0.0001
Chi-squared MH	1	17.6152	<0.0001
Phi coefficient		0.3033
Contingency coefficient		0.2902
Cramér's V		0.3033

Note(s): Sample size = 1,316