Table 8

Correlations between numerical skills, deal competency and shopping behaviour

Deal competency scoreI shop around for special offersI check newspapers and fliers for the best offersI shop at a number of supermarkets for their best offersNumber of items in main grocery shop on promotion per weekNumber of items in top-up grocery shop on promotion per week
SNS scoreRho0.360−0.011−0.052−0.009−0.047a−0.014a
p<0.001*0.8450.3660.8720.4490.829
N271305305305259255
Deal competency scoreRho−0.101−0.0950.003−0.039−0.123
p0.0970.1180.9600.5320.050
N273273273260256
I shop around for special offersRho0.3260.6440.2430.178
p<0.001*<0.001*<0.001*0.004
N308308262258
I check newspapers and fliers for the best offersRho0.4220.2080.135
p<0.0010.0010.030
N308262258
I shop at a number of supermarkets for their best offersRho0.2070.212
p0.001*0.001*
N262258
Number of items in main grocery shop on promotion per weekr     0.760a
p<0.001*
N253

Note(s):aPearson correlations, all other correlations are Spearman; *Remains significant after correction for multiple comparisons

or Create an Account

Close Modal
Close Modal