Sample characteristics
| Total sample (n = 318) | Bucharest (n = 160) | Timisoara (n = 158) | ||||
|---|---|---|---|---|---|---|
| Mean | n | Mean | n | Mean | n | |
| Age of respondent in years | 35.27 | 316 | 35.71 | 158 | 34.82 | 158 |
| Number of household members | 2.75 | 315 | 2.96 | 157 | 2.54 | 157 |
| 2.31 | 315 | 2.41 | 157 | 2.20 | 157 |
| 0.44 | 315 | 0.54 | 157 | 0.33 | 157 |
| Female respondents dummy | 0.59 | 318 | 0.58 | 158 | 0.61 | 158 |
| Education dummies | ||||||
| High school | 0.32 | 318 | 0.36 | 160 | 0.29 | 158 |
| University | 0.65 | 318 | 0.63 | 160 | 0.68 | 158 |
| Other | 0.02 | 318 | 0.02 | 160 | 0.03 | 158 |
| Employment status dummies | ||||||
| Employed | 0.50 | 317 | 0.46 | 160 | 0.53 | 157 |
| Self-employed | 0.16 | 317 | 0.16 | 160 | 0.17 | 157 |
| Unemployed | 0.01 | 317 | 0.01 | 160 | 0.01 | 157 |
| Student | 0.18 | 317 | 0.19 | 160 | 0.18 | 157 |
| Pensioner | 0.10 | 317 | 0.12 | 160 | 0.08 | 157 |
| House wife/husband | 0.05 | 317 | 0.06 | 160 | 0.04 | 157 |
| Income status dummies | ||||||
| Below average | 0.07 | 318 | 0.07 | 160 | 0.08 | 158 |
| Above average | 0.08 | 318 | 0.06 | 160 | 0.11 | 158 |
| Average | 0.57 | 318 | 0.59 | 160 | 0.55 | 158 |
| Not specified | 0.27 | 318 | 0.28 | 160 | 0.27 | 158 |
| Ethical consumer statements* | ||||||
| “A healthy diet is important to me” | ||||||
| 1 | 0.52 | 318 | 0.46 | 160 | 0.58 | 158 |
| 2 | 0.40 | 318 | 0.44 | 160 | 0.37 | 158 |
| 3 | 0.07 | 318 | 0.10 | 160 | 0.04 | 158 |
| 4 | 0.00 | 318 | 0.00 | 160 | 0.01 | 158 |
| 5 | 0.00 | 318 | 0.01 | 160 | 0.00 | 158 |
| “To me it is important that the vegetables I buy are produced in an environmentally friendly manner” | ||||||
| 1 | 0.30 | 318 | 0.28 | 160 | 0.32 | 158 |
| 2 | 0.41 | 318 | 0.40 | 160 | 0.42 | 158 |
| 3 | 0.23 | 318 | 0.25 | 160 | 0.22 | 158 |
| 4 | 0.03 | 318 | 0.03 | 160 | 0.03 | 158 |
| 5 | 0.03 | 318 | 0.04 | 160 | 0.01 | 158 |
| “I would be willing to pay a higher price for vegetables, if the farmers profited directly and got a fair pay” | ||||||
| 1 | 0.35 | 318 | 0.34 | 160 | 0.36 | 158 |
| 2 | 0.45 | 318 | 0.46 | 160 | 0.44 | 158 |
| 3 | 0.12 | 318 | 0.12 | 160 | 0.11 | 158 |
| 4 | 0.06 | 318 | 0.06 | 160 | 0.07 | 158 |
| 5 | 0.02 | 318 | 0.03 | 160 | 0.02 | 158 |
| Total sample ( | Bucharest ( | Timisoara ( | ||||
|---|---|---|---|---|---|---|
| Mean | Mean | Mean | ||||
| Age of respondent in years | 35.27 | 316 | 35.71 | 158 | 34.82 | 158 |
| Number of household members | 2.75 | 315 | 2.96 | 157 | 2.54 | 157 |
Adults | 2.31 | 315 | 2.41 | 157 | 2.20 | 157 |
Children (<18) | 0.44 | 315 | 0.54 | 157 | 0.33 | 157 |
| Female respondents dummy | 0.59 | 318 | 0.58 | 158 | 0.61 | 158 |
| High school | 0.32 | 318 | 0.36 | 160 | 0.29 | 158 |
| University | 0.65 | 318 | 0.63 | 160 | 0.68 | 158 |
| Other | 0.02 | 318 | 0.02 | 160 | 0.03 | 158 |
| Employed | 0.50 | 317 | 0.46 | 160 | 0.53 | 157 |
| Self-employed | 0.16 | 317 | 0.16 | 160 | 0.17 | 157 |
| Unemployed | 0.01 | 317 | 0.01 | 160 | 0.01 | 157 |
| Student | 0.18 | 317 | 0.19 | 160 | 0.18 | 157 |
| Pensioner | 0.10 | 317 | 0.12 | 160 | 0.08 | 157 |
| House wife/husband | 0.05 | 317 | 0.06 | 160 | 0.04 | 157 |
| Below average | 0.07 | 318 | 0.07 | 160 | 0.08 | 158 |
| Above average | 0.08 | 318 | 0.06 | 160 | 0.11 | 158 |
| Average | 0.57 | 318 | 0.59 | 160 | 0.55 | 158 |
| Not specified | 0.27 | 318 | 0.28 | 160 | 0.27 | 158 |
| “A healthy diet is important to me” | ||||||
| 1 | 0.52 | 318 | 0.46 | 160 | 0.58 | 158 |
| 2 | 0.40 | 318 | 0.44 | 160 | 0.37 | 158 |
| 3 | 0.07 | 318 | 0.10 | 160 | 0.04 | 158 |
| 4 | 0.00 | 318 | 0.00 | 160 | 0.01 | 158 |
| 5 | 0.00 | 318 | 0.01 | 160 | 0.00 | 158 |
| “To me it is important that the vegetables I buy are produced in an environmentally friendly manner” | ||||||
| 1 | 0.30 | 318 | 0.28 | 160 | 0.32 | 158 |
| 2 | 0.41 | 318 | 0.40 | 160 | 0.42 | 158 |
| 3 | 0.23 | 318 | 0.25 | 160 | 0.22 | 158 |
| 4 | 0.03 | 318 | 0.03 | 160 | 0.03 | 158 |
| 5 | 0.03 | 318 | 0.04 | 160 | 0.01 | 158 |
| “I would be willing to pay a higher price for vegetables, if the farmers profited directly and got a fair pay” | ||||||
| 1 | 0.35 | 318 | 0.34 | 160 | 0.36 | 158 |
| 2 | 0.45 | 318 | 0.46 | 160 | 0.44 | 158 |
| 3 | 0.12 | 318 | 0.12 | 160 | 0.11 | 158 |
| 4 | 0.06 | 318 | 0.06 | 160 | 0.07 | 158 |
| 5 | 0.02 | 318 | 0.03 | 160 | 0.02 | 158 |
Note(s): *Ethical consumer statements were measured on a 5 point-Likert-like scale (from strongly agree to strongly disagree)
Source(s): Own data