Table 1

Data collection*

Collected dataNumberNote
Phase 1: Creation of the digital transformation project
Focus group1At the beginning of the research period (November 2018), a focus group on digital transformation was conducted, in which Omega's manager, leader and IT manager participated
Interviews3During phase 1, three interviews were conducted. The interviews comprised one informal interview and two in-depth, structured interviews regarding the strategic purpose of digital transformation, the investments made in digitalization and a digital maturity assessment. All the interviews were digitally recorded and then transcribed
Phase 2: Business process reengineering for implementing a digital platform
Focus group1A focus group on the theme of business process management was conducted. The participants were Omega's manager, leader, IT manager, enologist, an employee, in-house software developers and researchers
Interviews4During phase 2, four interviews were performed. The interviews comprised two informal interviews and two in-depth, structured interviews regarding the network's digital transformation blueprint and future steps. All the interviews were digitally recorded and then transcribed
Direct observation4During direct observations, the researchers participated in several meetings of the task force and of the in-house software developers of the digital platform and in meetings held for the business process analysis of inefficiencies. The researchers supervised business process mapping activities and also participated in testing the software in this phase
Online internal document1A document on the innovative project was published by the network to participate in a national contest on digital innovation
Phase 3: Digital culture alignment
Interviews2One informal interview and one structured interview were conducted on the topic of digital culture
Internal document1An internal report on the digital transformation strategy and digitalization project was written by Omega
Notes from direct observations50 pagesSeveral notes were taken during all the phases of the project. Official documents, internal documents, articles and company brochures were consulted

Source(s): *Authors' elaboration

or Create an Account

Close subscription notice
Close access options