Table 2 Reliability and validity tests... | Emerald Publishing

Table 2

Reliability and validity tests

Construct	Mean (SD)	CR	AVE	SIC
		(>0.60)	(>0.40)	1	2	3	4	5	6	7
1. WOM	4.50 (1.36)	0.85	0.59	1
2. COO image	5.49 (1.07)	0.89	0.72	0.12	1
3. Brand distinctiveness	4.40 (1.06)	0.82	0.60	0.15	0.10	1
4. OBE	4.92 (1.24)	0.92	0.75	0.05	0.10	0.09	1
5. Brand awareness/associations	5.72 (1.15)	0.92	0.75	0.05	0.08	0.07	0.18	1
6. Brand loyalty	5.08 (1.25)	0.90	0.69	0.17	0.11	0.16	0.37	0.32	1
7. Perceived quality	5.61 (1.00)	0.95	0.83	0.18	0.34	0.21	0.20	0.29	0.48	1

Construct	Mean (SD)	CR	AVE	SIC
		(>0.60)	(>0.40)	1	2	3	4	5	6	7
1. WOM	4.50 (1.36)	0.85	0.59	1
2. COO image	5.49 (1.07)	0.89	0.72	0.12	1
3. Brand distinctiveness	4.40 (1.06)	0.82	0.60	0.15	0.10	1
4. OBE	4.92 (1.24)	0.92	0.75	0.05	0.10	0.09	1
5. Brand awareness/associations	5.72 (1.15)	0.92	0.75	0.05	0.08	0.07	0.18	1
6. Brand loyalty	5.08 (1.25)	0.90	0.69	0.17	0.11	0.16	0.37	0.32	1
7. Perceived quality	5.61 (1.00)	0.95	0.83	0.18	0.34	0.21	0.20	0.29	0.48	1