Summary statistics and correlations among study variables
| Mean (SD) | α | CR | AVE | 1 | 2 | 3 | 4 | 5 | 6 | 7 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1. Social media involvement | 3.486 (2.155) | 0.854 | 0.863 | 0.616 | 0.785 | ||||||
| 2. Satisfaction | 5.913 (1.168) | 0.841 | 0.854 | 0.663 | 0.086 | 0.818 | |||||
| 3. Sense of belonging | 3.461 (1.882) | 0.874 | 0.863 | 0.621 | 0.256 | 0.195 | 0.787 | ||||
| 4. Pro-environmental behavior | 6.388 (0.921) | 0.941 | 0.941 | 0.843 | 0.027 | 0.202 | −0.018 | 0.910 | |||
| 5. Environmentally responsible behavior | 5.036 (1.789) | 0.752 | 0.783 | 0.651 | 0.128 | 0.125 | 0.338 | 0.274 | 0.708 | ||
| 6. Recommendation intention | 6.276 (1.087) | 0.947 | 0.948 | 0.858 | 0.152 | 0.531 | 0.148 | 0.315 | 0.112 | 0.915 | |
| 7. On-site activity involvement | 5.580 (1.416) | 0.816 | 0.834 | 0.634 | 0.200 | 0.367 | 0.206 | 0.218 | 0.232 | 0.462 | 0.797 |
| Mean (SD) | α | CR | AVE | 1 | 2 | 3 | 4 | 5 | 6 | 7 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1. Social media involvement | 3.486 (2.155) | 0.854 | 0.863 | 0.616 | |||||||
| 2. Satisfaction | 5.913 (1.168) | 0.841 | 0.854 | 0.663 | 0.086 | ||||||
| 3. Sense of belonging | 3.461 (1.882) | 0.874 | 0.863 | 0.621 | 0.256 | 0.195 | |||||
| 4. Pro-environmental behavior | 6.388 (0.921) | 0.941 | 0.941 | 0.843 | 0.027 | 0.202 | −0.018 | ||||
| 5. Environmentally responsible behavior | 5.036 (1.789) | 0.752 | 0.783 | 0.651 | 0.128 | 0.125 | 0.338 | 0.274 | |||
| 6. Recommendation intention | 6.276 (1.087) | 0.947 | 0.948 | 0.858 | 0.152 | 0.531 | 0.148 | 0.315 | 0.112 | ||
| 7. On-site activity involvement | 5.580 (1.416) | 0.816 | 0.834 | 0.634 | 0.200 | 0.367 | 0.206 | 0.218 | 0.232 | 0.462 |
Source(s): Table by authors
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